Global Bottled Water Market 2023 | Bislery International Pvt. Ltd., Coca-Cola India Pvt. Ltd., Dhariwal Industries Pvt. Ltd., Nestle Group

Rising number of small local players is a major trend in the global bottled water market. Due to the relatively low costs of entry, and limited distribution in many regions, small players continue to register strong gains. Additionally, the lack of established clean standards also drive consumers in emerging markets towards new products. Moreover, low costs of manufacturing in emerging regions such as Asia Pacific are further expected to drive growth for non-established players. The global bottled water market is likely to witness many mergers and acquisitions in the near future.

Due to rising disposable incomes and large population, Asia Pacific is expected to witness a robust growth. The bottled water market in the region will register the fastest growth in the global market. Similarly, growing varieties of flavored products in North America is expected to create new opportunities.

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Companies covered:
• Bislery International Pvt. Ltd.
• Coca-Cola India Pvt. Ltd.
• Dhariwal Industries Pvt. Ltd.
• Indian Railway Catering and Tourism Corporation
• Narang Group
• Nestle Group
• Parle Agro Pvt. Ltd.
• PepsiCo, Inc.
• Tata Global Beverages Ltd.
• United Breweries Ltd.

Market trends:
• Flavored bottled drinking water has become popular in India. Different kinds of flavored water containing fruit essence and artificial sweeteners like soda, cola, juice, and other sweetened beverages often act as a substitute to plain bottled water. At times consumers prefer flavored bottled water to normal bottled water. This shift is developing an opportunity to expand the product line of bottled water manufacturers in India.

• Apart from individual sales, market players in India have recently inclined towards institutional sales through partnership with airlines, movie theatres, and hotels. Such partnerships are eventually increasing the penetration of the product in the market, followed by rise in the overall sales volume in India.

Market drivers:
• India accounts for ~18% of the global population. In addition, the per-capita income of Indians witnessed a growth of ~8.6% in 2017. Moreover, increased awareness among the growing population about the importance of safe drinking water for maintaining good health, along with a sharp rise in per capita income is creating a demand for bottled water in India.
• Tourists prefer bottled water to normal tap water. The rate of foreign tourists in India is expected to increase at a rate of ~6.7% during 2015-2025. This, in turn, is anticipated to boost the sale of bottled water in India.

Market challenges:
• In recent years, a number of companies selling fake branded bottled water have cropped up in the market. These players do not maintain quality and hygiene standards, which in turn leads to health issues among consumers. As a result, consumers lose faith in bottled water, thus affecting the overall sales.
• Nearly 67% of the population resides in rural areas. However, the rate of penetration of bottled water is significantly low in these regions. This, as a result, hinders the growth of the market in India.

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Mr. Shah
Worldwide Market Reports
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Email: sales@worldwidemarketreports.com

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