Fertility Testing Market Size & Share 2019 | Upcoming Trends, Top Market Players and Regional Outlook Till 2024
The global fertility testing market is growing pervasively mainly due to the rising issues associated with fertility. The market perceives upsurge demand for fertility testing kits and devices, garnering more attention over the last few years. Advancements in technologies and medical science have further escalated the market on the global platform.
Additional factors substantiating the market growth include growing prevalence of infertility & gynecological disorders and the burgeoning healthcare sector led by the improving economic conditions that are allowing increasing access to the quality healthcare. People are increasingly becoming curious to know the reasons behind their infertility and are willing to take treatments to solve their fertility issues, which, in turn, drives the market growth.
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Moreover, factors such as the growing demand for fast and self-contained tests, rising government support, the emergence of POC pregnancy and fertility testing, and the availability of decentralized diagnostic tests over time-consuming laboratory tests are fostering the market growth. Also, the widespread adoption of smartphones with increasingly powerful technical capabilities is providing impetus to the market growth of fertility testing.
On the other hand, the availability of a number of counterfeit and low-cost fertility testing kits and devices obstruct the market growth replacing the quality products off the shelf. Also, factors such as the low uptake of these products, issues related to these devices, and controversies built around these test kits are impeding the market growth.
Global Fertility Testing Market – Fragments
MRFR has segmented the analysis into four key dynamics for better understanding:
By Application: Men, Women, and Animals.
By Types: Ovulation Kits, Fertility, and Monitors among others.
By Tests: Blood Test, Cervical Smear Test, Urine Test, Sperm Test, and Microscopic Analysis among other.
By Regions: North America, Europe, APAC and the Rest-of-the-World.
Global Fertility Testing Market – Geographical Analysis
The North American region accounts for the leading market for fertility testing accounting for the significant share in the global market. The fertility testing market in North America is growing due to the well-spread awareness about the availability of fertility testing and the various devices associated with fertility, and their benefits.
The use of fertility monitors and ovulation kits is increasing leading to increasing the demand for fertility testing devices which is further expected to drive the market growth in the North American region. Moreover, technological advancements transpired into the field of fertility testing are expected to contribute to the market to grow pervasively in the upcoming years.
The European region is another lucrative market for fertility testing which accounts for the second-largest market share in the global market. The on-going trend of AMH test for fertility testing would add more value to the regional market. Additionally, the increasing R&D funding and the presence of many companies involved in developing new technologies for the advancement of fertility testing kits is expected to foster the growth in the regional market.
The Asia Pacific region is emerging as a promising market for fertility testing. Improving economic conditions in the region support the market growth in the region, increasing the per capita healthcare expenditures. Moreover, growing issues associated with the fertility led by the changing lifestyle are driving the market growth in the region.
Global Fertility Testing Market – Competitive Analysis
With the presence of several large and small-scale players accounting for a substantial market share, this market appears fiercely competitive and fragmented. Key players try to gain competitive advantage through strategic initiatives such as partnership, acquisition, expansion, collaboration, and product/ technology launch. Well-established players are investing heavily in R&D and clinical trials to develop effective fertility testing kits.
Current trends in the market such as strategic partnerships between manufacturers, in-house production of multiple fertility testing products, and contract manufacturing (manufacturing at some other facility) are expected to support the expansion plans of the key players and the market growth during the forecast period. However, patent protection and the availability of other intellectual rights are preventing these formulations from imitation.
Some of the players leading the market include Quidel Corporation, Prestige Brands Holdings, Inc., Alere Inc., bioMérieux SA, Geratherm Medical AG, Church & Dwight Co., Inc., Procter & Gamble Co., Swiss Precision Diagnostics GmbH, Abbott Laboratories, and DCC Plc.
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Industry/ Innovations/ Related News:
Mira (US), the first FDA and CE registered comprehensive women’s health and chronic disease monitoring platform with 99% of accuracy launched its new device - The Mira Fertility system at TechCrunch Disrupt SF 2018. This fertility system aims to help women who are struggling to conceive.
The Mira Fertility system offers personalized cycle prediction by measuring fertility hormone concentrations in urine samples, telling women which days they’re fertile. The company claims that the system is more advanced and accurate than the existing home test kits, which can be hard to read and aren’t personalized to the individual.
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