Web Content Management Software Market Size Share and Growth Analysis with Key Players - International Business Machine Corporation (U.S.), Dell EMC (U.S.), Oracle Corporation (U.S.), Open Text Corporation (Canada), Hewlett Packard Inc (U.S.) and Adobe Sy

Market Highlights

A web content management software is a combination of software tools and programs which enable enterprises to manage digital data on their website. Owing to the technological advancements in several industrial sectors, web content management software has become an integral part of an organization growth.

The global web content management software market can touch USD 12 billion at 15% CAGR till 2023. It stood at USD 4.6 billion in 2016. The shift to experience as a service (EaaS) model by corporations to ensure customer satisfaction is expected to drive market growth. The reliance on the software by organizations to attain customer preferences and insights on their likes and dislikes is predicted to fuel the market.

The migration to cloud due to being able to offer subscription services at low expenses can be pivotal to the market. In addition, flexibility and scale offered by cloud can drive the adoption of the software and fuel market revenues. Integration of the software on websites for making it easy for users to write, edit, and publish relevant information will push software usage higher. In addition, mobile applications and rising use of smartphones can drive market growth.

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Segmentation:

The global web content management software market is segmented by component, deployment, organization size, and industry.

By component, it is segmented into solution and services.

By deployment, it is segmented into cloud and premise. The cloud segment can retain a large market share due to flexibility and scalability of the technology. The ample storage space and virtualization of data makes it easy for users to access information. Low loading times of sites can drive the segment growth in the web content management software market. Adoption by SMEs can spur the segment growth as well.

By organization size, it is segmented into large and small & medium enterprises (SMEs). The SMEs segment is projected to be the biggest market revenue generator due to the software enhancing productivity and efficiency of organizations.

By industry, it is segmented into healthcare, education, retail, media & entertainment, and food & beverage. The media & entertainment segment can account for a large market share due to the need for centralization of content. High need among media publishers, broadcasters, and media portal providers can spur the market demand till the end of the forecast period.

Regional Analysis:

Geographically, the web content management software market span across regions namely, Europe, North America, Asia Pacific, and Rest-of-the-World.

Among all the regions, North America is witnessed to dominate the global market with the highest market share and is expected to maintain its dominance over the review period. The growth is mainly attributed to the focus on R&D and adoption of latest technology. Canada and the United States are the technologically advanced countries in this region and hold most of the prominent market players.

Asia Pacific is estimated to expand at the highest rate during the forecast period due to the presence of emerging companies in the field of software solutions, electronics, and software development. On the other hand, the European region is estimated to be one of the matured regions owing to web technology and new software upgrades.

Competitive Outlook

Prominent names include Dell EMC (U.S.), Hewlett Packard, Inc (U.S.) Open Text Corporation (Canada), Oracle Corporation (U.S.), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.), and others. Collaborations, acquisitions, and new product launches are strategies employed by these players to maintain their rankings in the web content management software market.

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List of Figures

FIGURE 1 Global Web Content Management Software Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Five Forces Analysis Of Global Web Content Management Software Market

FIGURE 4 Value Chain Of Global Web Content Management Software Market

FIGURE 5 Share Of Global Web Content Management Software Market In 2017, By Country (In %)

FIGURE 6 Global Web Content Management Software Market, 2017-2023,

FIGURE 7 Sub Segments Of Component

FIGURE 8 Global Web Content Management Software Market Size By Component, 2017

FIGURE 9 Share Of Global Web Content Management Software Market By Component, 2017 TO 2023

FIGURE 10 Global Web Content Management Software Market Size By Deployment, 2017

FIGURE 10 Share Of Global Web Content Management Software Market By Deployment, 2017 TO 2023

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