Anti-Counterfeit Packaging Market worth $215.70 billion by 2027

According to recent market research "Anti-Counterfeit Packaging Market by Technology (RFID, Barcode, Hologram, Taggants), Usage Feature (Overt & Covert), End-Use Industry (Food & beverage, Healthcare, Electronics & automotive, Consumer durables, Clothing), and Region – Global Forecast to 2027", The anti-counterfeit packaging market size is projected to grow from USD 105.9 billion in 2018 to reach USD 215.70 billion by 2027, at a CAGR of 8.2%.

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The global anti-counterfeit packaging market is witnessing significant demand owing to the rise in manufacturing activities. The market is driven by factors such as strong growth in the demand from the food & beverage and pharmaceutical & healthcare sectors. The growing pharmaceutical & healthcare industry and an increasing number of counterfeit products in the market are the major drivers of the anti-counterfeit packaging market.

The healthcare & pharmaceutical segment is estimated to witness the fastest growth during the forecast period

The healthcare & pharmaceutical segment is estimated to be the fastest-growing during the forecast period (2018–2027). The anti-counterfeit packaging solutions are experiencing high demand from the healthcare industry, mainly due to the growing concern of health safety considering all age groups medication and rising counterfeiting activities in the healthcare products manufacturing. Increasing demand for product differentiation and labeling for their authentication is projected to drive the healthcare & pharmaceuticals packaging industry.

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Overt feature of the usage feature segment is estimated to account for the largest share in 2018
The anti-counterfeit packaging market, on the basis of usage feature, is classified into overt feature and covert feature. The overt feature segment accounted for the largest share in 2018, as it can locate the package at any point during the delivery process and add substantial value to the product. It is also projected to be the fastest growing usage feature segment in the anti-counterfeit packaging, in terms of both value & volume.

The Asia Pacific is projected to account for the largest share in the anti-counterfeit packaging market in 2027

The Asia Pacific, with emerging economies such as China and India, is projected to drive the anti-counterfeit packaging market. China is projected to account for the largest market share and dominate the Asia Pacific brand protection market throughout 2027. The growing pharmaceutical & healthcare and food & beverage industries are projected to drive the demand for anti-counterfeit packaging in China. In addition, the country’s large consumer base, overall economic growth, and an increase in manufacturing activities are projected to drive the demand in the packaging industry.

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The major players include Avery Dennison (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), Zebra Technologies Corporation (US), SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). Companies have adopted strategies such as new product launches and acquisitions to cater to the increasing demand in emerging markets.

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