DataSplice Embraces Social Media Trends

Before the term social media was a common buzzword, DataSplice has been making forays into the internet media scene. With videos, microsites and forum presence, the company has been a quiet but steady member of the IBM Maximo community. Recently, they just got a little louder.

Now that the world is more connected than ever, DataSplice saw the need to add to their marketing presence. Well known in the IBM Maximo user group scene, as well as various Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) forums, the need to ramp up their internet profile has become apparent.

Convergence Specialist, Kat Pullen, returned to DataSplice a few years ago. Seeing that the initial marketing buzz was beginning to quiet down, she added Facebook and Twitter to their noise machine. "It seemed so natural to move to this venue to promote our mobile Maximo system and complete solutions for field workers", remarked Pullen. "As more of our end users are getting connected, they'll be able to embrace mobile technology, and work with their key decision makers on ways to make their tasks easier."

DataSplice provides a weekly "mobile trivia" tweet, as well as providing company news, tips and other information. Using the Facebook presence brings a personal touch, too. As the effort expands, the hope is to bring more information to clients that helps them in their daily tasks. They also reside on LinkedIn, and have an accounts on Technorati, too.

With the integration into social media into their overall marketing plan, DataSplice hopes to expand on its customer-centric education efforts. Providing useful information to field workers, it believes that they'll be able to help more users into developing a mobile Maximo and EAM system that will make end users more efficient and self-sufficient.

Founded in 2001, DataSplice is a Colorado based company that provides mobile handheld technology for field service maintenance in the Oil and Gas, Utilities, Defense and Manufacturing industries. Offering a portable solution for the field service worker, users can access Inspections, Inventory, Work Orders, and Equipment & Asset information remotely on a handheld. A Microsoft Silver ISV Partner and an IBM Advanced partner, DataSplice is dedicated to providing a system to take IBM Maximo mobile, while still integrating with other database driven systems, CMMS and EAM products. They can be found on Facebook, LinkedIn and Twitter under the user name "DataSplice".

DataSplice
414 E Oak Street
Fort Collins, CO 80524
Media Relations: datasplice@datasplice.com

This release was published on openPR.