SQM and CEM Market 2019 SWOT Analysis & Key Business Strategies by Leading Industry Players- Adobe Systems, HP, IBM, Oracle etc.

SQM is a tool used for comparing expectations with the performance of the product and service. Improved service quality increases the ranking of an organization and helps sustain in the competitive market. CEM is a management tool used to get insights about the customers, which helps organizations take right decisions with respect to their business.

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It tries to understand multiple aspects of the customer through touch points. Effective utilization of CEM helps enterprises in improving customer satisfaction and increasing brand loyalty. Companies need to manage customer experience effectively and ensure that they attain the maximum level of customer satisfaction to sustain the competition in this challenging business environment.

Customers are promoters of brands. Good SQM and CEM enable businesses to find out their followers and users, offer them loyalty and promotional rewards, and thus make them promoters of the brand. If an organization achieves the best SQM and CEM, then its customers will become promoters and its net promoter score card, which is one of the indicators of sustainable growth rate of a company, will be positive.

The net promoter score is based on customer feedback and shows whether customers are satisfied or not with an organization's product or service. When an organization employs SQM and CEM tools and techniques for continuous communication and feedback to solve customer issues and problems, it will positively impact customer feedback and ultimately drive sustainable growth in the service quality management market.

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Key Companies Analyzed in this Report are:
• Adobe Systems
• HP
• IBM
• Oracle
• …

Global SQM and CEM Market report has been compiled through extensive primary research (through analytical research, market survey and observations) and secondary research. The report also features a complete focused on qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain, growth aspects, utilization ratio and manufacturing capacity.

Market segment by Type, the product can be split into
EFM
Web Analytics
Text Analytics
Speech Analytics

Market segment by Application, split into
Small and Medium Businesses
Large Enterprises

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Major Points Covered in Table of Contents:
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 India
11 Central & South America
12 International Players Profiles
13 Market Forecast 2019-2025
14 Analyst's Viewpoints/Conclusions
15 Appendix

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