Marketing Attribution Software Market 2019: Development Trends, Worldwide Growth, Global Industry Analysis, Opportunity Assessment, by Current & Upcoming Trends

The report on the Global Marketing Attribution Software Market covers historical market trends, current market dynamics, market valuation by segmentation as well as region, country-level analysis for every segment, key player's market share analysis, competitive landscape and supply chain analysis.

Market Synopsis
The global marketing attribution software market is expected to grow at a CAGR of 15.3% during the forecast period
The major growth driver for the market is growing need to optimize the marketing spending of enterprise. Another factor is the requirement of effective tracking of customer behavior for targeted marketing activities. The adoption of advanced technologies such as big data and AI are opportunities for the marketing attribution software market. The software offers insights on determining the effectiveness of marketing campaigns. The information regarding the media driving sales is also provided by the software. It makes use of advanced statistics and machine learning to objectively determine the impact of each marketing activity towards sales conversion. The data privacy and security concerns of the enterprises are the restraints of the marketing attribution software market.
Between the organisation size segments, the large enterprises segment is expected to have a greater market size than the SME segment. The large organizations deploy the marketing attribution software extensively to increase the agility of marketing operations. The large enterprises use these solutions to provide their marketing employees with an integrated view of the consolidated data. The marketing attribution solutions have become important for large enterprises to analyze the effectiveness of marketing campaigns and enhance Return on Investment (RoI) to prosper in this competitive market. The SME segment is expected to have fastest growth in the forecast period. The growing need for cost-effective software which offers high scalability and enhanced system performance is driving the adoption of marketing attribution solutions among SMEs.

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Segmentation
The global marketing attribution software market is segmented into component, attribution type, deployment mode, organization size, vertical and region/country.
By component, the global marketing attribution software is segmented into software and services.
By attribution type, the global marketing attribution software is segmented into single-source attribution, multi-source attribution, and probabilistic or algorithmic attribution.
By organization size, the global marketing attribution software is segmented into large enterprises and small and medium-sized enterprises.
By deployment mode, the global marketing attribution software is segmented into cloud and on-premise.
By vertical, the global marketing attribution software is segmented into FMCG and consumer packaged goods, retail, consumer electronics, BFSI, IT & telecom, healthcare, media and entertainment, travel and hospitality, and others.
By region, the global marketing attribution software market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Key Players
The key players in the Marketing Attribution Software Market are identified across all the major regions based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. Some of them are— Adobe Inc. (US), Oracle Corporation (US), Google (US), SAP SE (Germany), Visual IQ – A Nielsen Company (US), Analytic Partners, Inc. (US), Attribution LLC (US), Calibermind (US), Engagio (US), Wizaly (France), Singular (US), Rockerbox, Inc. (US), OptiMine (US), Neustar, Inc. (US) and Merkle Group Inc. (US). The key strategies adopted by most of the players are partnerships and agreements, collaborations, and new product releases

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Regional analysis
The global market for marketing attribution software is expected to grow at a CAGR of 15.4% during the forecast period. The geographical analysis of marketing attribution software market is studied for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Among the regions mentioned, North America is anticipated to have the largest market share during the forecast period. This region includes developed economies such as the US and Canada which are some of the most advanced countries in terms of adoption of innovative digital technologies. The market size is increasing due to the increasing need for marketing teams of enterprises to track customer behavior with the objective of targeted marketing. The large as well as small and medium-sized enterprises in US are willing to adopt the marketing attribution software which boosts the market size. Also, majority of the vendors are based in the US and have a strong customer base which is further expected to boost the market growth. The market size of Europe is estimated to grow at the highest CAGR from 2018-2023, followed by Asia Pacific. Various startups are being setup in these regions and are giving a boost to their market share.

Competitive Analysis
The marketing attribution software market has presence of majority vendors from US which is intensifing the competition in the North American market. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by adopting various organic and inorganic growth strategies. For instance, in May 2018, Marketo, Inc. acquired marketing attribution software provider, Bizible.

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Intended Audience
• Marketing attribution software service/solution providers
• Financial Advisory/Consulting Firms
• System Integrators
• Research Institutes and Organizations
• Technology Standards Organizations
• Venture capitalist/angel investors
• Marketing Managers
• Enterprises

TABLE OF CONTENTS
1 Executive Summary
1.1 Market Attractiveness Analysis
1.1.1 Global Marketing Attribution Software Market, By Component
1.1.2 Global Marketing Attribution Software Market, By Attribution Type
1.1.3 Global Marketing Attribution Software Market, By Organization Size
1.1.4 Global Marketing Attribution Software Market, By Deployment Mode
1.1.5 Global Marketing Attribution Software Market, By Vertical
1.1.6 Global Marketing Attribution Software Market, By Region
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 Market Structure
2.4 Key Buying Criteria
2.5 Macro Factor Indicator Analysis
3 Research Methodology
Continued…….

LIST OF TABLES
Table1 Global Marketing Attribution Software Market, By Region, 2018-2023
Table2 North America Marketing Attribution Software Market, By Country, 2018-2023
Table3 Europe Marketing Attribution Software Market, By Country, 2018-2023
Table4 Asia-Pacific Marketing Attribution Software Market, By Country, 2018-2023
Table5 Global Marketing Attribution Software Market, By Component, By Region, 2018-2023
Continued…….

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LIST OF FIGURES
FIGURE 1 Global Marketing Attribution Software Market: Segmentations
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Marketing Attribution Software Market
FIGURE 4 Value Chain Of Global Marketing Attribution Software Market
FIGURE 5 Share Of Global Marketing Attribution Software Market By Country, 2017
Continued…….

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