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Herbal Tea Market a Comprehensive Analysis | Key Players – Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC, Twining Crosfield and Company Ltd., ITO EN Inc., Dilmah Ceylon Tea Company PLC

Herbal Tea

Herbal Tea

Herbal tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. There are several kind of tisanes or herbal teas that are used for medicinal purposes. Herbal tea is consumed owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others.

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Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For instance, in January 2018, Teavana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea, which is a green tea with lemongrass and fruit flavor.

Herbal Tea Market Taxonomy

Based on product type, herbal tea market is segmented into:

Green Tea
Yellow Tea

Based on flavor, herbal tea market is segmented into:

Ginger
Lemongrass
Peppermint
Chamomile
Ginseng
Cinnamon
Others

Based on distribution channel, herbal tea market is segmented into:

Convenience stores
Hypermarket
Supermarket
Online stores
Others

Some of the players operating in the global herbal tea market include Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC, Twining Crosfield and Company Ltd., ITO EN Inc., Dilmah Ceylon Tea Company PLC, Mother Parkers Tea & Coffee Inc., and Surya Herbal Ltd.

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Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

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