Press release
Malaysia Online Advertising Market Outlook to 2023: Ken Research
The key target audience of the report would be various advertising agencies, advertising platforms, investors and others. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in upcoming years.
Malaysia Online Advertising Market Summary
Market Overview: Traditional medium for advertisement has had a majority share in Malaysia owing to its early evolution along with the ease & expertise gained by the workforce over time. These include ads run primarily through television, radio and print media (newspaper and magazines) and out of home advertising. The fast and rapidly evolving pace of Information Technology has enabled online advertisement to become one of the most popular channels of communication in the country. Malaysia has strong supportive internet infrastructure including fast internet’s speed, user-friendliness, low cost and convenience offered which has contributed to the further development of online marketing industry. Malaysia Online Advertising Market is at the growth stage witnessing an intense competition amongst advertising agencies. With onset of internet & social media popularity, companies realized tremendous online viewership hence, transited towards the online mode ever since 2000’s. With the advent of digitization, companies have now realized the benefits of advertising online especially on Smartphones. The total number of internet users has increased considerably during the review period. The digital advertising landscape is developing at an astonishing pace as media proliferation and technology are together yielding newer ways of connecting with consumers. The market still lacks the right types of tools and performance metrics to measure the success of the campaign. Online advertising spent is expected to witness sound growth at a CAGR of around 29% during the revenue period 2013-2018.
Market Segmentation
By Medium (Desktop and Mobile)
Pictures and videos can make an online advertisements appear more eye-catching to the consumers. With the advent of video platforms like Netflix and Viu, there has been an increase in consumption of video content on Smartphones causing a shift of viewers from TV media. In the past, desktop dominated the market owing to better resolution of the advertisements and bigger screen. Additionally, with increased affordability, the ease of carrying and the internet accessibility of smart phones have caused a shift in the medium of operation of internet. Although the country still lags in the affordability of Internet plans, there is rapid increase in smart phone penetration in the country. Mobile advertising is now preferred by Advertisers and have led the market share in 2018.
By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Automotive, BFSI and Others)
Retail E-commerce is the top sector which spends ample budget on digital advertising owing to the need to target specific customers followed by the Travel which has a significant share in online advertisement spending in the country owing to increasing awareness by government to promote tourism in country. FMCG also saw an increase in advertising spend due to the increase in number of international brands in the market and their need to maintain a higher visibility. Healthcare sector is coming up with innovative medical services and need to raise awareness among consumers and is growing slow owing to the restrictions on advertising in the sector. Automotive and Banking services also accounted for a considerable market share in the digital advertising market spending in Malaysia.
By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
The CPC model was being widely used by publishers in Malaysia. The CPA model is going to overtake the CPC model with the steady growth of social media ads & video ads as new players are entering the market preferring CPA. The model converts leads into sales and is highly result driven. On the other hand, CPM is considered to be a medium just to spread awareness and hence has a considerable share in 2018.
By Types of Advertising (Banner, Video, Search, Social Media and Online Classified & Others Advertising)
Among the five types of digital advertising, social media ads have gathered the maximum market share in 2018 due to the higher usage of social media for the various activities. In social media, Facebook accounts for the maximum user penetration followed by Instagram, YouTube, and Google. Search media advertising ranks second due to the increasing e commerce in the country where Malaysians prefer to search before they buy. Video advertising has gradually increased in the last five years whereas banner and online classified advertising have seen a slight decline in this period in terms of relative share.
Competitive Landscape: Companies in Malaysia have been introducing innovative methods of capturing their target audience while the old firms are expanding their foothold into this space with the help of the existing data they possess. Companies compete on the basis of promotion strategies, their networking, major clientele and the platforms used for digital advertising. Some of the major players operating within this segment include Omnicom, IPG Medibrands, Publicis, Dentsu, Group M and others. Major platforms with majority of the share in the market are Google and Facebook, followed by LinkedIn, Snapchat and other platforms. The market is fragmented for advertising agencies while it is highly concentrated for platforms on the basis of ad spent in 2018. Pricing, brand value as well as advertising strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country.
Malaysia Online Advertising Market Future Outlook
It has been analyzed that pictures & videos in the multimedia would continue to have strong influence to form favorable stance towards brand and purchase intention of customers in the next 5 years. This would make advertisers invest higher on online advertisements. Malaysia online advertising market is forecasted to witness a CAGR (2018-2023) of close to 20% due to the lack of expertise and skills among the agencies.
Key Segments Covered in Malaysia Online Advertising Market
By Online Advertising Medium (On the basis of Online Advertisement Spending)
Desktop
Mobile
By Types of Online Advertising (On the basis of Online Advertisement Spending)
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries (On the basis of Online Advertisement Spending)
Retail/E-Commerce
Travel
FMCG
Healthcare (Includes Pharmaceuticals)
Media and Entertainment
Automotive
BFSI
Others
By Pricing Models (On the basis of Online Advertisement Spending)
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:
Group M
Publicis Groupe
IPG media brands
Dentsu Aegis
Omnicom
Advertising Platforms Covered:
YouTube
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Companies Covered:
Dentsu
Omnicom
IPG Mediabrands
Publicis
Group M
Platforms Covered:
YouTube
Key Topics Covered in the Report
Malaysia Online Advertising Market
Malaysia Online Advertising Market Segmentation
SWOT Analysis of Malaysia Online Advertising Market
Trends and Development in Malaysia Online Advertising Market
Issues and Challenges in Malaysia Online Advertising
Regulatory Scenario of Malaysia Online Advertising Market
Competitive Scenario in Malaysia Online Advertising Market
Company Profiles of Malaysia Online Advertising Market
Malaysia Online Advertising Market Future Outlook and Projections, 2018-2023E
Analyst Recommendation in Malaysia Online Advertising Market
For more information, refer to below link:
Malaysia Online Advertising Market
Related Reports
Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop And Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail And Others) And By Model (Cost Per Mile, Cost Per Click And Cost Per Action)
Singapore Online Advertising Market Outlook to 2023 - By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds And Others), By Type Medium (Desktop, Mobile), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare And Others) And By Models (Cost Per Click, Cost Per Mile And Cost Per Action)
Vietnam Online Advertising Market Outlook to 2023 - By Medium (Desktop And Mobile), By Type (Banner, Video, Search, Social Media And Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI And Others)
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
+91-9015378249
Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, Sector 49 Gurgaon, Haryana - 122001, India
Ken Research is a Global aggregator and publisher of Market intelligence research reports, equity reports, data base directories and economy reports. Our market research reports provides market sizing analysis, insights on promising industry segments, competition, future outlook and growth drivers in the space. The company is engaged in data analytics and aids clients in due-diligence, product expansion, plant setup, acquisition intelligence to all the other gamut of objectives through our research focus.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Malaysia Online Advertising Market Outlook to 2023: Ken Research here
News-ID: 1806190 • Views: …
More Releases from Ken Research
Top Players Are Reshaping the India Telemedicine Market: Who's Leading and Why I …
In 2024, the India Telemedicine market was valued at USD 2.3 Bn, dominated by players such as Practo and Apollo TeleHealth due to their extensive doctor networks and full-stack digital infrastructure. From strategic acquisitions to AI-driven platforms, these leaders are setting new standards for virtual care delivery across India.
New Delhi, April 14, 2025
Ken Research's latest Competitive Landscape Report 2025 on the India Telemedicine Market dissects how dominant players…
Smart Parking for Smart Cities: Unveiling the Future of US Parking Management
What is the Size of US Parking Management Industry?
US Parking Management industry is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028. The parking management in the United States is a substantial industry, driven by factors such as urbanization, increasing vehicle ownership & the need for efficient parking solutions.
The market consists of various types of parking facilities: on-street parking, off-street parking lots,…
The Transformative Growth of the US Acute Myeloid Leukemia Market
What is the Size of US Acute Myeloid Leukemia Industry?
US Acute Myeloid Leukemia Market is expected to grow at a CAGR of ~ % in 2022 and is expected to reach ~USD Mn by 2028. The US Acute Myeloid Leukemia market is the rapid advancement in precision medicine and targeted therapies. The emergence of innovative treatments tailored to the genetic and molecular characteristics of individual AML patients has transformed the…
Shaping the Future of USA Solid Tumor Therapeutics Market
What is the Size of USA Solid Tumor Therapeutics Industry?
USA Solid Tumor Therapeutics Market is expected to grow at a CAGR of ~% between 2022-2028 and is expected to reach ~USD Bn by 2028. The development of novel therapies like immunotherapies (checkpoint inhibitors, CAR-T cells), targeted therapies (kinase inhibitors, monoclonal antibodies), and precision medicine approaches has revolutionized solid tumor treatment, offering more effective and personalized options. Researchers are increasingly exploring…
More Releases for Advertising
Maximize Your Reach: Advertising Agencies Launches Advanced Advertising Services
We're thrilled to introduce our new approach to marketing and advertising," said Don Varner, Owner. "Our focus is on delivering measurable results through highly customized campaigns that meet the specific needs of each client, ensuring that every brand we work with achieves maximum visibility and success."
Highlight any specific features of your offerings, such as innovative strategies, industry experience, or data-driven methods that differentiate your agency.
Key Services Offered Include:
Digital Marketing: SEO,…
A Comprehensive Study Exploring Spectacular Outdoor Advertising Market | Key Pla …
The Latest research study released by HTF MI "Global Spectacular Outdoor Advertising Market with 120+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know-how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint, and status. Understanding the segments helps in identifying the importance of different factors that aid market growth. Some of the Major Companies covered in this Research are…
Outdoor Advertising Market Increasing Demand With Leading Players Lamar Advertis …
An extensive analysis of the Global Outdoor Advertising market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of…
Advertising Market Is Growing Worldwide with Major Types: Brand Advertising, Dir …
Advertising is a marketing communication that uses a non-personal message openly sponsored to promote or sell a product, service or idea. Advertising sponsors are usually companies that want to promote their products or services.
The Advertising report is an exclusive elaborated study of the given industry with an aim towards the global market trend. The report focuses to deliver a synopsis of global Advertising Market with in-depth market segmentation by several…
Interactive Advertising Market is Booming Worldwide| Grey Advertising, Butler, S …
HTF MI recently introduced Global Interactive Advertising Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather,…
Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Compan …
According to the new market research report “Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Companies (Google, Facebook, Yahoo, Twitter..), by Advertising Type (Indoor Advertising (SEM, Mobile..) & Outdoor Advertising (Classifieds, Wall Display Advertising...)) & Forecast”
Request sample report 2018 @ https://www.marketresearchnest.com/report/requestsample/427481
This report studies the Digital Advertising Industry with many aspects of the industry like the market size, market status, market trends and forecast, the report also provides…
