Online Clothing Rental Market Growing Demand 2019 With Top Players GlamCorner Pty Ltd., Rent the Runway, Inc., Lending Luxury, Flyrobe, Gwynnie Bee Inc., Bag Borrow or Steal Inc., The Secret Wardrobe Limited, Le Tote, Union Station, Inc., and Her Wardrobe

Online clothing rental is a service through which people can rent clothing for a specific period of time. This service is mainly suitable for individuals who do not want to buy expensive clothing for a one-time event. Online clothing rental service proves to be a perfect solution for events such as theme parties, weddings, and photo shoots, where people prefer renting clothes rather than buying, in order to avoid high costs of the clothing. Rental dresses can be used several times by various customers.

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Major players operating in the global online clothing rental market include GlamCorner Pty Ltd., Rent the Runway, Inc., Lending Luxury, Flyrobe, Gwynnie Bee Inc., Bag Borrow or Steal Inc., The Secret Wardrobe Limited, Le Tote, Union Station, Inc., and Her Wardrobe.

Growing e-commerce industry due to increasing demand for high speed internet services is one of the key factors fueling growth of the global online clothing rental market. According to the India Brand Equity Foundation (IBEF), India alone witnessed over 500 million internet users in the last quarter of 2015 and the market for e-commerce in India was valued at US$ 13 billion in 2015 and the same is set to increase to US$ 188 billion by the end of 2025. Apparels were ranked second in terms of market share in the e-commerce industry.

However, one of the major challenges affecting growth of the online clothing rental market is availability of size. Rental dresses are of standard sizes and cannot be altered according to individual needs. Also, many designer dresses are available as limited edition due to which sizes are limited.

The global online clothing rental market was valued at US$ 1,506.6 Million in 2017 and is expected to register a CAGR of 9.4% in terms of revenue over the forecast period (2018 – 2026), to reach US$ 3,299.6 Million by 2026.

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North America accounted for significant market share in the global online clothing rental market in 2017. Traditions such as celebration of Halloween, and parties and events that require a specific outfit for one time usage are some of the key factors driving demand for online clothing rental in the region. Companies operating in this industry are engaged in extensive marketing and promotional activities to gain competitive edge in the market. For instance, in October 2017, Rent the Runway announced a low price membership called RTR Update, where the buyers get to rent four pieces of clothing from the company for a month. At the end of every month, subscribers can select four new items after returning their older clothes. The subscription costs around US$ 89 for a month and includes services such as shipping, dry cleaning, and insurance.

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