Sports Nutrition Market to procure substantial revenue over the forecast timespan and the Top Players Maximum Human Performance LLC, Glanbia Nutritionals, Optimum Nutrition (ON)

Sports Nutrition Market – Insights
Sport nutrition helps to enhance the performance of athletes by providing specific type of nutritional food with precise quantity. Sport nutrition products mainly consist of energy supplements, recovery supplements, and performance enhancing supplements. Athletes and bodybuilders are the major end users of sport nutrition products that are enriched in essential nutrients such as carbohydrates, proteins, vitamins, and minerals. Manufactured in convenient forms and compositions, these products are distributed through numerous channels. The sport nutrition market is expected to witness significant growth, owing to increasing sport activities and rise in strategic marketing activities undertaken by key manufacturers to build a larger consumer base.

The major players operating in the global sports nutrition market include GlaxoSmith & Kline Plc, Maximum Human Performance LLC, Glanbia Nutritionals, Optimum Nutrition (ON), Bio-Engineered Supplements and Nutrition, Inc. (BSN), Abbott Nutrition, PepsiCo, Hormel Food Corporation, and GNC Holdings Inc.

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However, ingredients used in sport nutrition products are imposed with stringent regulations, which is major factor hindering growth of the market. Such regulations are a key challenge for manufacturers to launch their products in a competitive market. The Food and Drug Administration (FDA) has stringent guidelines and regulations regarding entry of nutritional products in the market such as ban on ingredients such as anabolic steroids, prohormones, and stimulants.

Among product type, the sport drinks segment accounted for the largest market share in 2016 and is expected to retain its dominance over the forecast period. Sport nutrition drinks are preferred by consumers, owing to increasing promotion of such drinks as healthier alternative to soda and mental and physical benefits associated with the consumption of sports drinks. Electrolytes and carbohydrates prove beneficial in energizing those engaged in physical activities such as football and marathon training. Sports drinks reduce fatigue and replace electrolytes that are lost in sweat during sport activities. However, excess consumption of sports drinks can result in tooth decay, as it contains citric acid, which causes erosion of tooth enamel. Moreover, the presence of carbohydrates can result in excessive calorie intake, which results in increasing incidences of obesity among adolescents. Health conscious consumers are looking for alternatives for sport drinks, which in turn, is expected to hamper growth of the market.

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According to a study by Coherent Market Insights, the global sports nutrition market was valued at US$ 27.85 billion in 2016 and is expected to witness a CAGR of 6.64%, in terms of revenue, during the forecast period from 2017 to 2025, to reach US$ 48.87 billion by 2025.

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