TV Analytics Market 2019: Competitor Analysis By IBM, Google, Nielsen, Zapr Media Labs, Alphonso Inc., TVSquared, Amobee, 605, Clarivoy, TVbeat, Blix, DCMN, H-Tech, AnalyticOwl, Edgeware AB, Realytics, Sorenson Media, FourthWall Media And Others

To formulate Global TV Analytics Market report, detailed market analysis has been performed with the inputs from industry experts. In this era of globalization, the whole world is the marketplace and hence businesses seek to adopt a global market research report. TV Analytics market research report is very crucial in several ways for business growth and to thrive in the market. This market research report assist business with the intelligent decision making and better manage marketing of goods which ultimately leads to growth in the business. This TV Analytics market report helps to identify trends in consumer and supply chain dynamics and accordingly interpret marketing, promotional and sales strategies for business growth and an utmost success.

TV Analytics market research report also directs the manufacturer about planning of advertising and sales promotion efforts and makes it more effective. The report consists of all the detailed profiles for the TV Analytics market’s major manufacturers and importers who are influencing the market. TV Analytics survey provides key information about the Information and Communication Technology industry such as helpful and important facts and figures, expert opinions, and the latest developments across the globe. This market study includes drivers and restraints for the market along with the impact they have on the demand over the forecast period derived with the help of SWOT analysis.

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Market Analysis: Global TV Analytics Market

Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.

Major Market Competitors/Players: Global TV Analytics Market

IBM Corporation, Google, The Nielsen Company (US) LLC, Zapr, ALPHONSO INC., TVSquared, Amobee Inc., 605, Clarivoy, TVBEAT INC., Blix, DCMN, H-Tech, FiscOwl LLC, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics Limited, iSpot.tv Inc., Admo.tv, Conviva Inc, iQ Media Group Inc., BrightLine Partners LLC And Others

Key Developments in the Market:

In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.

In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.

Table Of Content: Global TV Analytics Market

Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Global TV Analytics Market Landscape
Part 04: Global TV Analytics Market Sizing
Part 05: Global TV Analytics Market Segmentation By Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers And Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis

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Segmentation: Global TV Analytics Market

By TV Transmission Types
o Cable TV, Satellite TV/DTH (Direct-To-Home), IPTV (Internet Protocol Television), OTT (Over-The-Top)

By Components
o Software, Services
 Managed Services
 Professional Services
 Support & Maintenance, Consulting

By Applications
o Competitive Intelligence, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others
 Brand Effectiveness, Customized Pricing

By Deployment Models
o On-Premises, Cloud

By Geography
o North America, South America, Europe, Asia-Pacific, Middle East and Africa

Customization of the Report: Global TV Analytics Market report can be customized to meet the client’s requirements. Please connect with us (sopan.gedam@databridgemarketresearch.com), we will ensure that you get a report that suits your needs.

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Market Drivers: Global TV Analytics Market

Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth

Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth

Market Restraints:

Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth

Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth

Competitive Analysis: Global TV Analytics Market

Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.

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