What’s driving the retail analytics market growth? | Salesforce.com, Inc., IBM, SAP SA, SAS Institute, Teradata, 1010Data
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The retail analytics market is expected to grow at a significant rate, owing to the emerging e-commerce trend across the retail sector. The new generation of highly informed and demanding customers are encouraging the retailers to adopt technologies that will satisfy the evolving demands. The inclination of retailers to implement technologically advanced and intelligent solutions to attract new customers, retain old customers, and improve profit margins is expected to drive the retail analytics market growth.
Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Adobe Systems Incorporated
• Angoss Software
• Bedrock Analytics Corporation
• Brickstream Corp
• Information Builders
• Microsoft Corporation
• Microstrategy Incorporated
Growth in demand for easy-to-use and easy-to-decipher solutions are compelling companies to implement modern technologies such as machine learning in the analytics software. The trend of extraction of consumer data from e-commerce portals and social networking websites to gather insights is expected to bode well for the retail analytics market, owing to the increasing internet penetration.
Lack of privacy of customer data is expected to challenge the retail analytics market growth over the forecast timeline. Increasing use of data from social media platforms to map customer habits and shopping behaviors are expected to remain a major area of concern. High initial costs of implementing the software will further hamper the adoption in the retail sector. However, emerging startups that provide specialized solutions at lower prices are expected to expand market to small retailers.
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Growing demand for customized products and constantly changing consumer requirements is expected to drive the supply chain analytics software demand. Lack of inventory space has compelled retailers gather insights from the supply chain data to optimize operations and reduce costs. Reporting and visualization tools are anticipated to witness increase in demand, owing to the growing need to analyze data in an easy-to-read format in lesser time. Smart visual insights and implementation artificial intelligent dramatically reduces the time to insight and arrive at decision. Companies are inclined towards developing such tools that make data access and visualization easy contributing towards the retail analytics market growth.
Chapter 3. Retail Analytics Industry Insights
3.1. Industry segmentation
3.2. Industry landscape, 2013 - 2024
3.3. Industry ecosystem analysis
3.3.1. Vendor matrix
3.4. Technology landscape
3.4.1. Advanced Analytics
3.4.4. Trade Promotion Optimization (TPO)
3.4.5. Optimization & collaboration
3.5. Retail industry outlook
3.5.1. North America
3.5.3. Asia Pacific
3.5.4. Latin America
3.6. Regulatory landscape
3.7. Industry impact forces
3.7.1. Growth drivers
220.127.116.11. Growing e-commerce industry in China and India
18.104.22.168. Increasing penetration of big data in the retail industry in the U.S.
22.214.171.124. Growing proliferation of smartphones in Asia Pacific
126.96.36.199. Increasing competition among retailers and growing need for differentiation in North America
188.8.131.52. New generation of highly informed and demanding customers in Europe
184.108.40.206. Growing need for analytics maturity in Asia Pacific
220.127.116.11. Growing adoption of ecommerce in retail in Latin America
18.104.22.168. Expanding retail sector in Middle East and Africa
3.7.2. Industry pitfalls & challenges
22.214.171.124. Lack of technical expertise
126.96.36.199. Data privacy concerns
3.8. Growth potential analysis
3.8.1. Business models
3.9. Porter's analysis
3.9.1. Supplier power
3.9.2. Buyer power
3.9.3. Threat of new entrants
3.9.4. Threat of substitutes
3.9.5. Internal rivalry
3.10. Competitive landscape, 2016
3.10.1. Strategy dashboard
3.11. PESTEL analysis
The demand for on-premise solutions is expected to gain momentum from the small and unorganized retailers which is expected to drive the retail analytics market. These solutions are ideal for the organization with limited customer foot-fall and limited geographical presence. Increasing competition among the solution providers has compelled them to introduce customized on-premise solutions that cater to specific demands of the retailers.
Retail Analytics Market size is set to exceed USD 13 billion by 2024; according to a new research report by Global Market Insights, Inc.
Browse Full Report @ https://www.gminsights.com/industry-analysis/retail-analytics-market
Some of the prominent vendors in the retail analytics market include Adobe Systems, SAP SA, SAS Institute, Teradata, 1010Data, Salesforce.com, Inc., IBM, etc. Companies continuously invest in development of technologically advanced and differentiated products to retain their position in the market. For instance, in April 2017, 1010Data, Inc. announced the launch of upgraded software development kits. The new SDKs are designed to support applications across enterprises.
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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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