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At CAGR 18.7% Automotive HUD Market To Expand with Major Players Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki
Automotive HUD
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Automotive head-up displays or HUDs offer several other advantages such as HUDs do not disturb the concentration of the driver when driving (which leads to fewer accidents) and HUDs also provide easy access to automobile information or data. The main factors responsible for growth of the global automotive head-Up displays or HUDs market are the demand for luxury and high-end cars, growing focus on active safety systems, and growth of the Pico projector market, as automotive head-up displays or HUDs use Pico projectors to project an image.
The launch of portable HUDs at lower prices are driving factors for growth of HUDs in low and middle car segments. Hence, major car manufacturers such as BMW and AUDI are focusing on launching head-up displays or HUDs in the middle car segment. For instance, BMW launched its first Head-Up Display (HUDs) in 2004. The head-up display system uses an intense light source located inside the instrument panel to exhibit data or information through a translucent thin film transistor (TFT).
The demand for luxury and sports cars globally is constantly evolving to launch better automotive technologies, encouraged by growing economy as well as better infrastructure. Consumers have high preference to technology, safety, comfort and convenience offered by vehicles, which is encouraging the head-up displays or HUD manufacturers to adopt technologically advanced offerings such as, advance driver assistance system (ADAS) and ultra-thin augmented reality (AR) HUD. This trend has created intense competition among HUD manufacturers, and is expected to result in increasing adoption of head-up displays or HUDs systems during the forecast period.
According to Coherent Market Insights, Europe held dominant position in the global automotive HUD market in 2017 and is expected to remain dominant throughout the forecast period. Furthermore, growing automotive industry and increasing adoption of automotive HUD systems by high-end luxury and sports car manufacturers is expected to drive growth of the global automotive HUD market in Europe. For instance, production of sports cars in Germany increased by 2.8% in 2015 to 17,2466 units, compared to 16,7712 units in 2014, according to Verband der Automobilindustrie (VDA) – German Association of the Automotive Industry.
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Some of the major players operating in the global automotive HUD market are Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, and Yazaki Corporation among others.
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