Eye makeup market is expected to grow contineously towards 2025 | L'Oreal, Estee Lauder, P&G (CoverGirl), Shiseido, Avon , Revlon, Chanel, LVMH, HUL (Lakme), Colorbar Cosmetics Private Limited
The report analyzes the current market trends, innovations and Investment opportunities in Eye makeup Industry. The study also presents a 6-year outlook on the basis emerging growth factors and anticipated growth rates (CAGR) for different types of Eye makeup and the industry as a whole. Further, detailed pricing analysis of products is provided in the report.
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Women are the major consumers of the eye makeup market, therefor the market is highly dependent on the population of this segment. Growing population of millennial women accounted for the large part of consumer base of this market. In addition, rising number of working class women has been boosting the demand for makeup products significantly. The financial independence has allowed women to spend more on personal care products.
Over past few years, rapidly growing social media has impacted the market positively. The manufacturers have expanded their brand campaigns with the help of brand ambassadors and celebrities through social media channels such as Instagram, Facebook, YouTube, Pinterest, Twitter, and makeup related blogs. These digital platforms not only drive the product demand but also educate the consumers through product centric beauty tutorials.
The consumer preference has been shifting towards natural or organic cosmetics. Rising concerns regarding environment and human and animal health and are boosting the demand for organic products. Awareness regarding the harmful effects of chemical based cosmetics is anticipated to further drive the demand for natural products.
Some Players from Research Coverage: L'Oréal, Estee Lauder, P&G (CoverGirl), Shiseido, Avon , Revlon, Chanel, LVMH, HUL (Lakme), Colorbar Cosmetics Private Limited
Mascara held the largest market share of around 35.0% in 2018. Celebrity endorsements and wide range of product promotions have been driving the demand for mascara. Mascara enhances the overall appearance of eyes and make lashes look thicker at a minimum cost and very low risk. While the eyelash lifting treatments a complex process which is relatively expensive and includes risk.
Distribution Channel Insights
Offline segment led with more than 85.0% of global market share in 2018. This segment includes supermarkets and hypermarkets, drug stores, brand outlets, mom and pop stores, and direct selling. In 2018, Avon was considered as one of the largest direct selling channels for personal care products in the world.
Segments Covered in the Report
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Table of Contents :
1 Eye Makeup Market Overview
2 Global Eye Makeup Market Competition by Manufacturers
3 Global Eye Makeup Capacity, Production, Revenue (Value) by Region (2012-2017)
4 Global Eye Makeup Supply (Production), Consumption, Export, Import by Region (2012-2017)
5 Global Eye Makeup Production, Revenue (Value), Price Trend by Type
6 Global Eye Makeup Market Analysis by Application
7 Global Eye Makeup Manufacturers Profiles/Analysis
8 Eye Makeup Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Marketing Strategy Analysis, Distributors/Traders
11 Market Effect Factors Analysis
12 Global Eye Makeup Market Forecast (2017-2025)
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