Technological Advancement in Global Mobile Advertising Market Forecast to 2026 – Analysis By Top Key Vendors - Google, Amobee, Apple, Chartboost, Drawbridge, Euclid Analytics, Facebook, Flurry
Overview of the Global Mobile Advertising Market:
The Global Mobile Advertising Market is accounted for $30.98 Billion in 2017 and is expected to reach $214.75 Billion by 2026 growing at a CAGR of 24.0%.
Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behavior on computers and mobile devices are the major factors favoring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.
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Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers.
Geographically, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.
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Major Key Players:
1 Amobee, Inc.
3 Apple Inc.
6 Euclid Analytics
7 Facebook, Inc.
10 Google, Inc. and More………………..
Market Segment by Solutions:
1 Reporting And Analytics Solutions
2 Mobile Proximity Solutions
3 Integrated Solutions
4 Content Delivery Solutions
5 Advertisement Campaign Solutions
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In the end, this report covers data and information on capacity and production overview, production, market share analysis, sales overview, supply, sales, and shortage, import, export and consumption as well as cost, price, revenue and gross margin of Mobile Advertising Market.
Table of Contents:
1 Executive Summary
3 Market Trend Analysis
4 Porters Five Force Analysis
5 Global Mobile Advertising Market, By Solution
6 Global Mobile Advertising Market, By Category
7 Global Mobile Advertising Market, By Type of Advertising
8 Global Mobile Advertising Market, By Application
9 Global Mobile Advertising Market, By Device
10 Global Mobile Advertising Market, By Geography
11 Key Developments
12 Company Profiling
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