Breastfeeding Supplies Market 2018 | Industry Insights by Top Players Medela LLC, Hygeia, Philips Avent, Spectra Baby USA, Nuby, Ameda, Nestle Gerber, Mayborn USA, Evenflo Feeding, ARDO, Pigeon, NUK USA

Breastfeeding supplies are the apparatus used for taking out the milk from the breast. Breastfeeding supplies are used to pump and store the milk for later use. These breastfeeding supplies allow the consumer to pump the breast milk into bags or storage bottles. Certain supplies such as breast pumps, storage bottles and teats, and sippers are used for breastfeeding purpose and act in different ways.

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Breast pump is a suction instrument for withdrawing milk from breast. Breast pumps are used primarily for relief from breast pain and for babies who are unable to suck milk. Breast pump can be the great resource for breastfeeding working moms. It can give some flexibility with feedings.

The global breastfeeding supplies market size was valued at US$ 1,445.5 million in 2017 and is expected to exhibit a CAGR of 7.1% over the forecast period (2018 – 2026).

Increasing number of working women and nuclear families propel the global breastfeeding supplies market growth

Increasing number of working women is expected to increase the demand for breastfeeding supplies, which in turn is expected to fuel the global breastfeeding supplies market growth in the near future. Shorter maternity period to new mothers and willingness of mothers to provide full nutrition to their children is another factor fueling the market growth. For breastfeeding moms, manufacturers introduced new products, including breast milk supply and breastfeeding support to support the moms and their growing families. For instance, in January 2019, Medela LLC launched the new research-based PersonalFit Flex breast shields to help mothers pump over 11% more breast milk faster.

The rise in multiple birth rate has been associated with expanded use of breastfeeding supplies. According to the Center of Disease Control and Prevention (CDC), in 2015, the number of twin births was 133,155 and the number of triplet births was 4,123 in the U.S.

The feeding bottles are designed to impersonate to natural shape of mother’s breast and to minimize the potential of bottle rejection. For instance, the Nest Attachment Parenting Hub, in June 2017, launched ‘Comotomo’, which helps for transition from breastfeeding to bottle feeding and prevent the bottle rejection. These bottles are made of 100% medical grade, soft silicone that babies can squish while the feed.

Geographical expansion of global breastfeeding supplies market towards North America to boost the market growth

Several breastfeeding supplies manufacturers are expanding their presence across the globe. The North America holds the dominant position in global breastfeeding supplies market. The market in U.S. is driven by increase in women employment, increase in healthcare expenditure, and rise in patient awareness. Moreover, presence of well-established healthcare infrastructure will augment the market growth in this region.

Asia Pacific market is expected to witness the fastest growth in the global breastfeeding supplies market during the forecast period. This market is driven by various awareness campaigns and the focus on key market players as the countries in the region specifically India, China, and Japan have higher market potential. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium held an aim to enhance knowledge and clinical practice through presentations of the latest research in breastfeeding and human milk.

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Furthermore, in April 2019, Medela LLC, launched new Medela Symphony Plus, which supports the initiation and maintenance of breast milk supply. This pump significantly reduces the pumping time.

Key Players

Major players operating in the global breastfeeding supplies market include Medela LLC, Hygeia, Philips Avent, Spectra Baby USA, Nuby, Ameda, Nestle Gerber, Mayborn USA, Evenflo Feeding, ARDO, Pigeon, and NUK USA

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