Isomalto-oligosaccharide Market: Opportunities Abound in Food & Beverage Industry for IMO Manufacturers || Key Players: Shandong Bailong Group Co., Ltd., Baolingbao Biology, Co. Ltd, Anhui Elite Industrial Co.

 A recently compiled report of Fact.MR, titled “Isomalto-oligosaccharide Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019-2029,” offers an exhaustive analysis on the isomalto-oligosaccharide (IMO) market worldwide. Size of the isomalto-oligosaccharide market has been studied in a detailed manner and is provided in terms of value (US$ Mn) and volume (tons). The report also offers an in-depth analysis and forecast on the different segments and the competitive landscape of the isomalto-oligosaccharide market.

A recent Fact.MR report finds that isomalto-oligosaccharide (IMO) sales in 2018 were ~420 thousand tons, and are estimated to record ~6% Y-o-Y in 2019. The IMO industry is primarily influenced by the ingredient’s benefits that extent beyond gastrointestinal tract, complemented by its growing popularity as a low-calorie sweetener in protein bars. Low glycemic index and high prebiotic fiber content in IMO has meant that adoption of this plant-based ingredient continues on an upward spiral in the supplements industry, to help health-conscious consumers achieve improved nutrient absorption and fat loss.

Stakeholders in the isomalto-oligosaccharide market are adopting innovative marketing strategies to attract a wider pool of audience. Stage-wise investment in product development and commercial campaigns for raising awareness on health benefits of IMO, by sharing successful results of clinical trials, are some of the key efforts of manufacturers that will augur well for the IMO market growth.

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Key Factors Shaping Growth of the Isomalto-oligosaccharide Market

Growing production of functional foods in response to shifting customer preference for personal health and well-being has been favoring application of IMO as a key ingredient in an array of products. This falls in line with the increasing traction for nutrition-rich processed food.
Prebiotics continue to gain high popularity as beneficial for human gut health and immune system, in turn rubbing off on the demand for IMO. Sensing the potential growth in this aspect, F&B producers are substantially leveraging the functionality of isomalto-oligosaccharide as low carb sweetener.
High traction of fiber-rich ingredients in line with the growing health & wellness trend, has meant that consumer spending on health food products is witnessing a rise, devoid of the cost. IMO manufacturers are expected to significantly benefit from growing preference for healthy food.
Sales of isomalto-oligosaccharide continue to gain momentum on account of the onward and upward demand for clean label ingredients in dietary supplements, and bakery & confectionery products. As food manufacturers continue to adopt ‘clean-label’ as the new norm, to attract a wider pool of consumers, demand for IMO will gain an uptick in the foreseeable future.
Food & Beverage Industry – A Vital Revenue Pocket for IMO Producers

There has been a significant surge in the demand for functional foods in recent years, which in turn has favored development and adoption of plant-based, functional ingredients. IMO has gained a notable traction as a key functional ingredient among food producers, in light of its compatibility with the clean-label trend, and reduced sugar and fat content. The study finds that food & beverage industry accounts for ~60% sales of IMO worldwide. Growing consumer awareness about prebiotics and associated health outcomes, will have a notable influence on sales of IMO in the foreseeable future.

Competition Landscape

The isomalto-oligosaccharide market will continue to witness the consolidation of four leading players, namely, Shandong Bailong Group Co., Ltd., Baolingbao Biology, Co. Ltd, Anhui Elite Industrial Co., Ltd., and BioNeutra Global Corporation - collectively accounting for ~70% market share.

The sugar-, fat-, and calorie-reduction is a growing trend in the food & beverage industry, which has led manufacturers to focus more on new product developments and innovation. Leading players are consolidating their market position further through strategic acquisitions and collaborations. For instance, in 2018, BioNeutra Global Corporation, a functional and health F&B ingredient manufacturer entered into a partnership with the nutritional division of LEHVOSS UK, Gee Lawson, to launch a novel isomalto-oligosaccharide product - VitaFiber(TM) IMO in Europe. In addition, key companies in IMO market are making significant investment in R&D activities, to improve the performance and functionality of IMO in animal feed.

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