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Head-Up Display Market Projected to reach $7.4 billion by 2025 | Key players include Nippon Seiki, Continental, DENSO, BAE Systems, Visteon and Pioneer Corporation

07-08-2019 10:31 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: MarketsandMarkets™

MarketsandMarkets

MarketsandMarkets

The report "Head-Up Display Market by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), Type (Conventional HUD, AR–Based HUD), Application (Aviation, Automotive), Technology and Geography - Global Forecast to 2025 ", HUD market is expected to grow from USD 1.3 billion in 2018 to USD 7.4 billion in 2025, growing at a CAGR of 28.6%. The factors such as increase in awareness about passenger and vehicle safety, convenience offered by the combination of satellite navigation technology and HUD system, increase in demand for connected vehicles and for technologically advanced HUDs drive the demand for head-up displays.

Projectors/ Projections units to hold the largest share of the Head-Up Display Market during the forecast period

The projector is a major part of HUD as it projects the information on a transparent windshield. Projection units use cathode ray tubes, LEDs, or liquid crystal displays to project the image. The different types of projector technologies include Liquid crystal on Silicon (LCoS), Digital Light Processing (DLP), and Laser Beam Steering (LBS). Projection being the major application of the HUDs, it will hold the largest share of the HUD market during the forecast period.

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AR-based HUDs expected to grow at higher CAGR during forecast period

AR-based HUDs are expected to be launched in luxury and premium range of vehicles once they become commercially available in 2018. AR-based HUDs can aid in driver information, assistance, and attention management, along with real-time traffic conditions can be viewed. The demand for such advanced technologies is expected to increase in developing and developed countries such as the US, Germany, the UK, China, and Japan, where there is a high adoption of advanced in-vehicle safety technologies.

Automotive application expected to grow at a higher CAGR during forecast period

Head-up display (HUD) is currently provided as a safety feature in high-end cars by leading luxury car brands such as Jaguar (UK), acquired by TATA Motors in 2008; BMW AG (Germany); Audi AG (Germany); and Mercedes-Benz (Germany). The market for automotive HUDs will primarily be driven by the increase in adoption of advanced driving assistance systems by OEMs across vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors.

APAC to be the fastest-growing region in the head-up display market during forecast period

In the recent years, APAC has emerged as the hub for automotive production. Several European and American automobile manufacturers have shifted their production plants in developing countries of APAC. Mid-segment cars are increasingly expected to be equipped with HUD systems owing to their decreasing cost. The extensive evolution of the automotive industry in the growing economies such as Japan, China, and India is expected to boost the HUD market

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Some of the major players operating in the head-up display market are Nippon Seiki (Japan), Continental (Germany), DENSO (Japan), BAE Systems (UK), Visteon (US), Pioneer Corporation (Japan), MicroVision (US), Thales (France), Garmin (Switzerland), and Panasonic (Japan).

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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