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Global Digital OOH Market Size, Status and Forecast 2019-2025
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Digital out-of-home (DOOH) refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, and public spaces. PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as digital signage.
The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.
Characterized by the presence of several players, the digital OOH market appears to be highly fragmented.
APAC will be the major revenue contributor to the out-of-home digital advertising market throughout the forecast period. Factors such as the growing infrastructure and the growth of the fast-moving consumer goods market, will drive the growth of the digital OOH market in this region.
In 2018, the global Digital OOH market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Digital OOH status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital OOH development in United States, Europe and China.
The key players covered in this study
Clear Channel Outdoor
JCDecaux
Lamar Advertising
OUTFRONT Media
...
Market segment by Type, the product can be split into
In-store advertising
Outdoor advertising
Market segment by Application, split into
Retail
Recreation
Banking
Transportation
Education
The study objectives of this report are:
To analyze global Digital OOH status, future forecast, growth opportunity, key market and key players.
To present the Digital OOH development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Digital OOH are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
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Related Information:
North America Digital OOH Market Growth 2019-2024
United States Digital OOH Market Growth 2019-2024
Asia-Pacific Digital OOH Market Growth 2019-2024
Europe Digital OOH Market Growth 2019-2024
EMEA Digital OOH Market Growth 2019-2024
Global Digital OOH Market Growth 2019-2024
China Digital OOH Market Growth 2019-2024
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