What's driving the Protein Bars Market Share?| Key Players: Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Among Others.

Protein bars are nutritional supplements that provide protein and other nutrients, including carbohydrates, vitamins, fats, and minerals. Protein bars include isolated protein from plant or animal source such as soy, milk, and eggs. Protein bars are gaining popularity among all age groups, especially sport persons and athletes, who are involved in vigorous physical activities.

Rising awareness regarding protein deficiency or protein-energy is majorly driving growth of the protein bar market. Additionally, increasing fitness trends coupled with growing demand for on-the-go food products due to the hectic lifestyle is expected to boost growth of the protein bars market. 

This in turn, is expected to support the overall growth of this market during the forecast period. According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), around 75 percent of all native and African Americans and 90 percent of Asian Americans were reported as lactose intolerant in 2017.

Protein Bars Market Taxonomy:

On the basis of protein source type, the global protein bars market is segmented into:
Plant Protein
Animal Protein
On the basis of product type, the global protein bars market is segmented into:
Energy Protein Bars
Low- Carb Protein Bars
Meal Replacement Bars
Others
On the basis of protein content, the global protein bars market is segmented into:
Low Protein ( 0-15 gm)
Medium Protein (16 gm - 25 gm)
High Protein ( Above 25 gm)

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The consumption of plant-based protein is associated with various health benefits, including reduced risk of heart diseases, blood pressure, and cholesterol levels. High protein bars are highly preferred by athletes whereas, low protein bars are preferred by consumers interested in maintaining a healthy protein diet.

Protein Bars Market Outlook:

North America held a dominant position in the global protein bars market in 2016, with S. being the major contributor. Increasing awareness regarding protein supplements and growing demand for convenience food in the region are key drivers for growth of the market in North America.

Asia Pacific is expected to exhibit a significant market growth, owing to the rising prevalence of protein deficiency in the region. According to Coherent Market Insights’ analysis, in 2015, over 80 percent of the people living in India were found deficient in protein. The protein bars market in emerging economies such as China and India is expected to exhibit rapid growth, owing to the rising inclination of the young populace, towards maintaining good physique. 

Some of the key players operating in the global protein bars market are Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition International GmbH.

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