How Changing Dynamics of 3D NAND Flash Memory Market are Reflecting on Growth Strategies of Players: Samsung Electronics Co. Ltd (South Korea), Micron Technology Inc. (U.S.), Toshiba Corp. (Japan) and SK Hynix Inc

3D NAND Flash Memory Market Overview

3D NAND Flash memory is a three-dimensional arrangement of array on a silicon substrate. In order to achieve significant increase in density, memory cells are moved to the third dimension by stacking cells either horizontally or vertically on the top of each other to conduct charge through NAND strings.

3D NAND Flash Memory Market: Key Players - Samsung Electronics Co. Ltd (South Korea), Micron Technology Inc. (U.S.), Toshiba Corp. (Japan) and SK Hynix Inc. (South Korea) are the players that dominate global 3D NAND flash memory market. SanDisk Corp. (U.S.), Apple Inc. (U.S.), Intel Corp. (U.S.), etc. among others are some of the players in global 3D NAND flash memory market.

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In 2012, Samsung came with 3D V-NAND, which was the first 3D NAND Flash memory chip. The ever increasing demand for solid state drives (SSD) with increasing memory space for devices like smartphones, tablets and laptops is a major factor that has contributed to the increasing demand for 3D NAND Flash memory. The need for high memory requirement and small form factor has led the research and development of 3D NAND Flash memory.

The 3D NAND Flash memory offers numerous advantage such as – more scalability, enhanced performance, durability, higher level of reliability and better stability as compared 2D or Planer NAND flash memory. Thus, the use of 3D NAND Flash Memory fulfils high endurance storage and performance need of smartphones, laptops and tablets. 3D NAND Flash memory is also used in SSD as they retain data without power supply. The process of manufacturing 3D NAND is also less complicated than other alternative technologies as it utilizes same material used for producing NAND with little modifications. On other hand, 3D NAND flash memory drives are still in prototype phase and as it is a nascent technology and the cost of drives is significantly high. But the mass production of 3D NAND flash memory will significantly help lower down the prices of 3D NAND Flash Memory drives to affordable limit.

3D NAND Flash Memory Market Dynamics

The major factor which has driven the attention of major semiconductor players in 3D NAND flash memory market is the future business profitability associated with incorporation of this technology in consumer electronic products and enterprise applications. The top vendors of 3D NAND flash memory are significantly investing on research and development to exploit its full potential along different perspectives. As the cloud based solutions and mobile computing are increasingly becoming part of daily life, the need for cost efficient, secure and reliable data storage solutions by technologies like 3D NAND flash memory is expected to drive global semiconductor market. On other hand, expensive initial prices of 3D NAND flash memory and low adoption of products like ultrabook are some of the factors that surpass the growth of global 3D NAND flash memory market.

3D NAND Flash Memory Market Segmentation

The global 3D NAND flash memory market is segmented on the basis of application and geography. On the basis of application, global 3D NAND flash memory market is categorized into – consumer electronics, industrial applications, aerospace& defence, mass storage and others. On the basis of geography, global 3D NAND flash memory market is divided into seven regions – North America, Latin America, Japan, Asia Pacific Eastern Europe, Western Europe and Middle East & Africa.

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The 3D NAND flash memory is delivering high data storage solutions to Decision Support System, media streaming and operating system paging. The global 3D NAND flash memory market poses challenge as well as opportunity for players to sustain new technology with new products for end users. Samsung has decided to mass produce 3-bit V-NAND-based SSD as a part of its strategic efforts to strengthen its position in global semiconductor industry. Most of the top players are adopting strategy of collaboration and joint ventures to extend their market shares. Micron technology and Intel has extended its partnership to create 3D NAND flash memory.

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