Global Consent Management Market Analysis To 2027 Leading Players Consentmanager.net, Cybot, CIVIC, RAKUTEN MARKETING, Piwik PRO, Silktide, Crownpeak Technology, TrustArc, OneTrust, Trunomi
The global consent management market by component is led by the software segment. Since, the advent of GDPR, a large number of changes were needed in the digital ecosystem. Business and website owners across the globe are faced with a completely new set of rules with regards to defining, collecting, as well as storing and using the personal data of the European residents and citizens. Under the stringent regulation laid down by the EU, companies are supposed to obtain consent from the EU-based users proactively. The content is necessary for the advertisers and marketers to process any European consume data. In addition to this, the businesses are also required to obtain separate consents for separate purposes and then ease the process of withdrawing the consent for the user. Also, there is a need for a certain level of transparency for the consent obtained.
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Some of the leading players in global market Consentmanager.net, Cybot, CIVIC, RAKUTEN MARKETING, Piwik PRO, Silktide Ltd, Crownpeak Technology, Inc., TrustArc Inc, OneTrust, LLC, Trunomi Ltd.
Factors such as high year-on-year spending towards compliance and consent management solutions and growing advancements in technology are expected to fuel the consent management market growth during the forecast period. Factors such as continuous revision, addition, amendments in the existing consent management related legislation and guidelines by various government agencies is projected to drive the consent management market among developing economies. The European region, the government and BFSI sectors, are the major end-users poised to drive the market of consent management in this region during the forecast period. The increasing number of cyber-attacks and data breach incidences of the sensitive consumer data is driving the demand for security solutions as well as threat intelligence based function among consent management.
In recent years, it has been noticed that several organizations across various industries have faced criticism on account of customer’s data leakage. Customer information or data are prime resources of any organization and is securing the data is one of the critical tasks of every organization. However, in this digitalized era, the rise in cybercrime is constantly increasing, affecting various organization’s brand value. Several organizations across industries have faced challenges in securing their customer’s data from cyber hackers in recent years. These incidents have led various large organizations as well as small & medium enterprises to opt for consent management solutions to protect the information of their customers. This factor is helping the market players operating in consent management market to capitalize their customer base and revenues.
The global consent management market by deployment is led by cloud segment. The cloud-based uses exploit virtual technology in order to host the applications of enterprises offsite. Therefore, it is largely adopted by small and medium enterprises. Deployment of cloud eliminates capital related overheads, the feature of data back up on a regular basis is available, and also the companies are entitled to pay only for the resources they utilize. It is feasible for the enterprises which plan an expeditious expansion at a global scale, as the cloud has greater appeal to connect with more partners, clients, customers, and other businesses across the locations with minimum effort.
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