Bloomberg UTV launches season 2 of The Assignment

Mumbai, 15th June, 2011: Bloomberg UTV, India’s premier business news channel today announced the second season of ‘The Assignment’. With some of India’s finest professionals daring to take on ‘The Assignment’, this unparalleled business reality show presented by Nokia, has roped in super model Nethra Raghuraman as the anchor. The show goes on-air on Bloomberg UTV early July.

Season 2 of this hugely popular business reality show challenges 13 of India’s finest professionals, to take on untried and untested assignments outside their comfort zones. Continuing its core philosophy of bridging the gap between the two significantly distinct sectors of the Indian landscape, this season of The Assignment will see participants from a diverse range of professions stepping into unchartered markets, catering to hitherto unlikely audiences. On the one hand there are highly-trained professionals schooled in India and abroad catering to the most discerning, evolved audiences in urban India. While on the other there is an audience that has only heard about these experts from peers, read about them in the papers or seen them on TV. The Assignment brings these two worlds together and challenges these experts in fields ranging from Advertising to media, fashion designing and IT, to serve audiences in tier II towns who’ve never been exposed to such quality of expertise.

This weekly show will not only put to task the participant’s presence of mind and decision making abilities, but will also capture the individual’s ability to pull off the task most effectively. The daylong ASSIGNMENT breaks the comfort zone built by respective work environments and opens up an engaging story of cross learning across 13 such episodes.

Can these hotshots who’ve mastered their trade and firmly positioned themselves on the map be able to cater to the expectations, demands and favor of the audiences at the heart of India?

Commenting on the launch, Mr. Deepak Lamba – Business Head, Bloomberg UTV said, “Inspired by an overwhelming response from our viewers and advertisers, we are back with the second season of The Assignment. Our objective is to delight our viewers with an exciting format which combines the best of education with entertainment. In keeping with our promise of being the Blunt. And Sharp. business news channel, our efforts like The Assignment will continue to strive towards strengthening our innovative programming while fulfilling the business news needs of our viewers.”

Not new to assignments herself, mutli-faceted super model, Nethra Raghuraman said, “Hosting The Assignment will be an exhilarating experience and an inspiring challenge for me and I’m grateful to the channel for the opportunity. It will be refreshing to bring hotshot experts out of their comfort zones to try and execute activities in a totally unknown environment. I look forward to a lot of excitement and enthusiasm from the participants while they undertake these untried and untested challenges and work their way to success in the task.”

To expand the footprint of the initiative to the leaders of tomorrow, the IIM Ahmedabad will bring alive the core fundamental behind the experience of The Assignment to students. In Confluence 2011, the globally renowned management fest of the institute, an event inspired by The Assignment will be designed for participating students to allow them the opportunity of applying their education, to practical challenges.

In its new season, The Assignment promises to enthrall the Indian viewer with yet another stellar programming innovation brought to life only on Bloomberg UTV.

Bloomberg UTV, India’s premier Business news channel is a strategic partnership between Bloomberg L.P., the global leader in business information, and the promoters (founders) of UTV, India’s leading integrated media and entertainment enterprise. With an enviable squad of Indian journalists, power of over 2500 professionals across the globe and a network of 145 bureaus, Bloomberg UTV is a product of local news gathering, production and distribution expertise combined with world class financial news capabilities and global reach. The channel is positioned as an enabler that cuts out the terminology and presents the honest truth. It ushers in the investment culture to a whole new class of Indian growth aspirants that have somewhat been alienated with the erstwhile genre offering. Bloomberg UTV received accolades for its programmes as well as promotional strategies at the NT Awards 2011 and ProMax India 2011. It received the Best Live Telecast Show award for ‘Today's Bets’, the Best Promo Award for ‘the Earth Day campaign’ and the Best News Show promo for ‘Exposed’. Powered with thought leadership across markets, news and path breaking features, Bloomberg UTV aims to lead the attitudinal shift where intimidating numbers give way to usable knowledge and clarity…and aptly create a business news delivery format that’s Blunt. And Sharp.

Shivangi Jadhav| Associate|
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This release was published on openPR.