Why automotive seatbelt market is growing rapidly? Hyundai Mobis, Takata Corporation, Autoliv, ZF Group, Toyoda Gosei Co. Ltd., Nihon Plast, Hyundai Mobis Co. Ltd., Ashimori and KSS

Technological developments is expected to promote the automotive seatbelt market growth. The advancements in seatbelts such as inflated seatbelts that provides higher safety by giving the instant protection to rear passenger increases the industry demand. This new technology enables seatbelt to act as small airbag for providing protection to fragile bones of rear seat passengers including children and adults, who are more vulnerable to head, neck and chest injuries.

Increasing OEM automotive seatbelt market attributed to supportive government regulations and standards. The government mandates the traffic rules for citizens impacting the rising demand for the automotive seatbelt. The OEM are producing high flexibility, quality and reliability seatbelts to content the government compliance including German MPA, German Federal Motor Transport Authority (KBA), the Spanish (UCA), and to offer greater safety to customers.

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The proliferating demand for 3-point seat belt is attributed to its benefits over the 2-point seat belt. The 3-point seat belt provides better protection for front and rear passenger. It covers the waist and shoulder area of the occupant that keeps the passenger body straight and reduce the gravitational force impact at the time of collision. The greater safety features encourage the usage of automotive seatbelt market growth.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Ashimori
2. BK Seat Belt Co., Ltd
3. Autoliv
4. GWR Co.
5. Goradia Industries
6. Hyundai Mobis
7. KSS
8. Nihon Plast
9. Takata Corporation
10. Toyoda Gosei Americas
11. Tokai Rika, Co, Ltd
12. ZF Group

North America dominates the automotive seatbelt market over the forecast timeframe owing to huge presence of automobile manufacturers including General Motors, Fiat Chrysler Automobiles Ford, etc. The adoption of seatbelt is higher owing to technological advancements and the supportive U.S. government regulations.

The government is encouraging implementation of a seatbelt for vehicle occupant's safety boosting the automotive seatbelt market. Asia Pacific will experience high growth owing to the increasing number of vehicles sales and business expansion of leading automobile manufacturers.

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Passenger vehicle segment holds significant market share owing to rising adoption of cars and increasing customer preference towards safety features. Decrease slack and pretensioners tighten in seatbelts to protect passenger from rapidly moving forward in the event of a collision reduces the risk of injury. Also, the legal requirements for the right sized seatbelt in cars for the children from birth to 16 years enhance the car's safety features.
Growing automotive seatbelts market demand owing to increasing awareness about the passenger safety and traffic regulations. The safety features provided by automotive seatbelt reduces the risk of high injury and minimize the fatality rate. It gives protection to head, chest, and extremities while collision, thus providing safety to passengers.

Key industry participants in the automotive seatbelt market include Autoliv Inc., ZF Friedrichshafen AG, GWR Co, Goradia Industries, Takata, Ashimori Industry, Co., Ltd, BK Seat Belt, etc. The industry players adopting strategies include partnerships and joint venture, mergers and acquisition, and new product launches to increase their market share.

For instance, in September 2018, ZF Friedrichshafen AG launched the Active Control Retractor Seat Belt System that is designed to tighten the seatbelt and provide safety to vehicle occupants. The new product enhances the company product portfolio and attracts new customers.

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