Moringa in plant based industry!

Moringa oliefera leaves are considered as most nutritious leaf in the world among all other plant herbs due to the fact that it contains pack of proteins including all essential amino acids which is rare to find in the food products, rich source of calcium, minerals and vitamin like A, K, E & C besides other nutrients like fiber. Moringa plant is native to Indian subcontinent due to the favorable climate conditions required for moringa cultivation. As plant based industry especially in the USA & Europe and other parts of the world is being developed and grown due to the consumer demand from two perspective. One is environment protection and other is social perspective.

In USA, vitamins and supplements market is estimated to be USD 92 billion. Thus, having natural supplement like moringa as ingredient in food and beverages products creates huge demand in the USA market itself. Moringa leaf powder currently is being consumed in smoothies, sprinkled over salad, capsules and in energy bars. It is a growing market! However, when moringa as an ingredient if used in traditional food and beverage industry, it creates a different segment in the industry altogether. For instance, Terry Exports LLP has recently suggested a plant based cheese company in the USA to use moringa as one of the ingredients to make it as one of their products as moringa cheese, in which they have shown interest and excited to launch as first mover. Thus, it just does not makes cheese but healthy cheese as moringa will add the healthy nutrients which if consumed in the daily diets will helps eaters to improve their health! From business perspective, it is a USD 3.4 billion plant based cheese market in USA by 2024 as per a recent report.

Similarly, opportunities are immense for moringa leaf powder as a new and robust plant based ingredient in this new and growing industry. Moringa powder can be put in breads, curries, cookies, cakes, etc. Moringa powder can also be used in beverages like latte coffee, energy drinks, milk, etc. In-fact lot of chefs are using moringa to add protein, fibre, nutrients to their dishes.

- Terry Exports LLP
- D1C/47A
JANAKPURI, New Delhi 110058
INDIA
- dipankar.verma@terryexports.com
-+91 8700687474

Terry Exports LLP (TEL) is an Indian based premium moringa powder exports-oriented firm, which promotes, market and distributes moringa oleifera products of the highest quality to pharmaceutical/nutraceuticals, cosmetic, personal care, wellness, food, beverage and spa industries in the USA, Europe & APAC.

This release was published on openPR.