What’s Driving the Automotive NFC Market Trends? | Key Players BMW, Broadcom Inc., Continental, Ford Motor Company, Gemalto, General Motors, Infineon Technologies, MediaTek, NXP Semiconductors, Panasonic, Qualcomm

Automotive NFC Market is estimated to cross USD 6 billion by 2025. The growth of the market is driven by the widespread adoption of smartphones across the globe. The automakers are using smartphone devices to communicate with in-car infotainment systems via NFC technology. This allows them to provide a better driving experience and access to several in-car applications ranging from door access to engine access to vehicle navigation systems. Moreover, the increasing adoption of Advanced Driving Assistance Systems (ADAS) and IoT in automotive is also augmenting the demand for effective wireless technology for in-vehicle communication.

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The key players covered in this Automotive NFC Market: -
• BMW
• Broadcom Inc.
• Continental
• Daimler AG
• Ford Motor Company
• Gemalto
• General Motors
• Infineon Technologies
• MediaTek
• NXP Semiconductors
• Panasonic
• Qualcomm
• Renesas Electronics
• Samsung Semiconductor
• Sony
• STMicroelectronics
• Texas Instruments

Some Points From Table Of Content: -
Chapter 3 Automotive NFC Market Insights
3.1 Introduction
3.2 Industry segmentation
3.3 Industry landscape
3.4 Industry ecosystem analysis
3.5 Industry ecosystem analysis
3.6 Technology & innovation landscape
3.8 Regulatory landscape
3.9 Industry impact forces
3.9.1 Growth drivers
3.9.1.1 Increasing adoption of smartphones
3.9.1.2 Rising demand for personalization in luxury vehicles
3.9.1.3 Government regulations mandating the use of ADAS
3.9.1.4 Growing proliferation of IoT in cars
3.9.2 Industry pitfalls and challenges
3.9.2.1 Short communication range
3.9.2.2 Low adoption rate in developing countries
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTLE analysis

The growing demand for personalization in luxury cars also acts as one of the primary drivers of the automotive NFC market. As the adoption of internet services is increasing, customer demands are also changing. Customers are demanding better and more personalized features in their vehicles. They are looking for information such as notification regarding traffic delays, routing to destinations, latest weather forecasts, and their favorite radio channels to be customized to their specific needs. This is augmenting the demand for NFC components in vehicles.

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Interior application of NFC contributed to 71% revenue share of automotive NFC market in 2018. The interior segment includes features like vehicle engine access, infotainment system, air-conditioning, and ADAS (Advanced driver-assistance systems) communication which primarily use NFC technology and are increasingly found in today’s low to high-end vehicles. The ability to simplify the pairing process is the primary factor driving NFC usage in the automotive sector.

The high-end vehicles held over 50% share in the automotive NFC market in 2018. The increasing adoption of in-vehicle infotainment systems along with the integration of navigation and in-car applications is accelerating the growth of the market. Moreover, the growing demand for personalized driving experience among customers is supporting the market. On the other hand, mid-range vehicles are projected to attain a CAGR of over 37% during the forecast time period. Advancements in the semiconductor technology and growing supportive initiatives by the government to promote the integration of ADAS components into vehicles are guiding the Automotive NFC Market growth.

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The Asia Pacific Automotive NFC market will grow at a CAGR of more than 35% during the forecast timeline due to increasing sales of passenger vehicles in the emerging economies including India and China. Moreover, the large-scale adoption of smartphones in the region also acts as a major driver for the market. Additionally, the increasing semiconductor market in the region also presents myriad opportunities for the growth of the automotive NFC market.

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