What’s Driving the Barcode Printer Market Trends? | Avery Dennison Corporation, Canon, Inc., Honeywell, Primera Technology, Printronix LLC, Seiko Epson Corporation, Japan, Star Micronics, Toshiba, Zebra Technologies
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This business fraternity is anticipated to witness intense competition among the major industry players such as Printonix Auto Id Inc., Epson America Inc., Toshiba Tec Corporation, Zebra Technologies, Honeywell Scanning and Mobility, Dascom, Printek, Seiko Epson Corporation and Godex International Co. Ltd., etc. In a bid to strengthen their positions across the vertical, companies have been highly vigilant as far as conducting robust collaborations and alliances is concerned, as enumerated by the partnership between the leading barcode printer’ producer, Epson America Inc. and the barcode labeling software manufacturer TEKLYNX International.
The Major Key Players in the Market are as follows:
• Air Track
• Avery Dennison Corporation
• Canon, Inc.
• Godex International
• Linx Printing Technologies
• Primera Technology
• Printronix LLC
• Seiko Epson Corporation, Japan
• Star Micronics
• Wasp Barcode Technologies
• Zebra Technologies
In recent times, barcode printer market has been witnessing rapid expansion owing to the cutting-edge products being unveiled by prominent industry players and their consistent adoption of strategic growth tactics. Citing an instance of the latest product innovation, Printronix Auto ID Inc., one of the global leaders partaking in industrial barcode printing industry, has launched a high-performance thermal barcode printer, the T6000. Equipped with advanced features such as an enhanced print speed of 14 inches per second, an interactive screen which lowers downtime, postscript and pdf support for complex labelling requirements, and improved RFID capabilities, this product is indeed revolutionary.
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Mobile printer are anticipated to witness high growth over the forecast timespan owing to their ease of usage in several field-based applications. Mobile barcode printer are being used increasingly by retail businesses to issue authentic receipts and invoices regardless of the place and time. Moreover, the mobile printer are being to print barcodes for identification of individuals in major events and for patients in hospitals which has augmented the revenue for the barcode printer market.
Thermal based printer constituted of more than 65% of the overall barcode printer market share owing to the features such as low noise, high speed, reliability, and ease of cleaning. The direct thermal technology will witness significant growth over the coming years due to low operational costs, and improved durability. Direct thermal printer are ideal for applications such as printing receipts and shipping labels and can develop barcode images on the material without a ribbon, making it eco-friendlier.
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Speaking of the regional expansion outlook, Europe barcode printer market is likely to garner appreciable return in the coming years. This growth can be primarily attributed to the rising deployment of these products to improve customer experience and visibility. The ability of these systems to enhance efficiency and lower costs incurred through errors in shipping, packing, and manual input enables companies to achieve high Return on Investment (ROI), thereby impelling the regional barcode printer market share.
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