Africa Water Purifier Market to Reach $760 Million by 2023, grow at a CAGR of 12.9% from 2017 to 2023 | Allied Market Research

Reverse osmosis (RO) is the largest segment owing to their eco-friendly processing system, effectivity, and requirement of minimum maintenance compared to their other counterparts.

Africa Water Purifier Market by Technology, End User, Distribution Channel, and Country: Opportunity Analysis and Industry Forecast, 2017-2023, the Africa Water Purifier market was valued at $325 million in 2016, and is projected to reach $760 million by 2023, growing at a CAGR of 12.9% from 2017 to 2023. The reverse osmosis (RO) technology segment accounted for nearly half of the market in 2016.

Water purifier is an essential component of every household in Africa. This is attributed to the deteriorating quality of drinking water owing to presence of large amount of contaminants and toxic compounds in municipal drinking water.

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The growth in the region is primarily supplemented by the deteriorating quality of drinking water, growing industrialization & urbanization, and rise in awareness toward waterborne diseases. However, increase in packaged drinking water market and lack of awareness for health & sanitation in rural areas is the main restraining factor for the Africa water purifier market. Furthermore, the developing nations of Africa are projected to provide lucrative opportunities to the Africa water purifier market.

Major Players: Absolutely Water, African Water Purification, Aquamat SA (Pty) Ltd., Garden Route Water Consultants, Glacier, H2O International SA (Pty) Ltd., It's Only Natural, Pure SA, Pure-Pro Water Corporation, and Puritech.

In terms of distribution channel, the market is divided into retail stores, direct, and online sales channels. The retail segment dominated the market in 2016, followed by direct selling which accounted for 14.8% of the overall market in 2016.

Based on end user, the market is bifurcated into commercial and residential users. The Africa water purifier market is anticipated to witness a rapid growth in the residential segment because of rise in health concerns amongst households. Residential users accounted for the largest share, i.e., 77.8% of the overall market in 2016. Moreover, the segment would witness prominent growth in developing countries such as South Africa and Mauritius in the coming years, owing to increase in scarcity of clean drinking water and increase in awareness toward health and hygiene.

Key findings of the Africa Water Purifier Market:
• The RO based technology is the fastest growing segment with 14.2% CAGR in the analysis period.
• The UV based technology is the second highest segment occupying around 21% of the Africa water purifier market share.
• South Africa is the fastest growing country with 15.4% CAGR and more than 20% of the market share.
• The online distribution channel is the fastest growing segment with 14.7% CAGR in the forecast period.
• The residential end user is the dominant segment growing with highest CAGR of 13.4% in the analysis period.

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