What are Driving Factors of Dry Shampoo Market ? Top players - L'Oréal, Procter & Gamble, Henkel, Sephora, Shiseido

The study uncovered that the global dry shampoo market is expected to grow at a moderate pace, during the forecast period. Due to significant growth in e-commerce, new hair care product advancements and effective advertising, the global dry shampoo market is gaining traction.

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As per the findings of the research, paraben free dry shampoo accounted for the largest revenue in 2016. Among the forms, spray dry shampoo witnessed higher demand during 2013 – 2016, and it is also expected to register higher growth during the forecast period.

The booming fashion industry has been one of the key drivers for the fashion industry, which influences the consumers to increase hair volume and provide rich hair texture.

Spray dry shampoo has become popular as an alternative to regular shampoo in recent years. The spray dry shampoo, apart from being handy and easy to use, makes hair look greasy and stylish without washing.

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Geographically, North America has been the largest market for dry shampoo. However, the market is expected to witness fastest growth in Asia-Pacific, during the forecast period, due to factors such as growth in cosmetics and haircare industry, advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base.

With the declining growth rate of the normal shampoo market, the shampoo manufacturers have started to increase the brand communication of their dry version with consumers, to retain them.

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Some of the key players in the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.

GLOBAL DRY SHAMPOO MARKET SEGMENTATION

By Product Type

Paraben Free
All Natural
Gluten Free
Others

By Application

Combination
Oil Remover
Volume Boost
By Form

Spray
Powder

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This release was published on openPR.