What are the factors contributing in Organic Meat Market growth? Swillington Farms, Arcadian Company, Riverford Farmers, Aurelian Supplier Group

Organic Meat Market size will witness a healthy growth with its increase usage in food industry. Customers have increased their emphasis these products as the animals are grown in natural environment and fed nutritious fodder that do not contain animal by products or genetically modified crops. It is a healthier choice as it has lower levels of saturated fat. These are preferred by health-conscious consumers as it contains essential nutrients such as proteins, vitamin B, iron, zinc, phosphorus in high amounts.

Organic meat is obtained from the livestock feeding based on 100% organic food and raised in an organic system. These systems have natural crops grown without antibiotics, growth hormones and prohibited ingredients including, animal by products, urea and arsenic compounds. The ruminants’ diet must contain at least 30% organic pasture. There are certain norms such as animals must not be caged, enough space should be provided for their movement with proper ventilation and lighting and they need to be kept in herds & flocks. Their veterinary medicine must not contain genetically engineered vaccines and natural medicines & methods including, Ayurveda, homeopath and acupuncture shall be preferred. To support the cause, government has taken steps such as Cattleman’s Financial Corporation to provide financial help in their growth cycle.

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Key Profiles:
• Swillington Farms
• Arcadian Company
• Riverford Farmers
• Aurelian Supplier Group
• Neat Company
• Eversfield
• Organic Praire

The USDA (United States Department of Agriculture) or Agriculture Department is the federal department responsible for developing federal laws for agriculture, farming, forestry & food and executing them. They approve the production plan and the facilities in which the cattle are grown. Third party audits are conducted to check the compliance of standards.

Major restraint for organic meat market growth is even after regulations on labelling and production, it is difficult to track whether the product sold is really from livestock grown under recommended methods or not. Their price is higher than conventional that hinders its demand. Further, the consumers are shifting towards vegan diet. These factors may restrict the market growth.

Organic meat is produced by feeding the animals with grass fed and grain fed. As per USDA, the grass-fed cattle shall at least have 95% grass in their diet. The grass fed has larger share owing to higher nutrition content and less saturated fats as compared to grain fed. The restraining factor for grass fed is its cost and inconvenience for sellers to acquire the meat.

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The product is available in various types including, pork, beef, lamb, poultry, mutton and others. Poultry has around 36% share owing to low cost of production, low cholesterol and high protein content. Pork has substantial share and expected to increase due to its growing demand in products like bacon, sausages, trotters and hamburgers. Beef and mutton consumption has seen a 4% and 3% rise in Middle East & Africa and Asia Pacific region that is expected to fuel organic meat market.

Organic meat is available through various distribution channels such as superstores, meat shops, health & natural food stores and online retailers. The superstores has major share due to preference by the urban and semi urban population with the ease of product availability and comparison between products. There has been considerable increase in number of stores with major players including Walmart, big bazar, reliance stores and metro cash & carry. Sale through online retailers has seen a rise due to available discounts and easy delivery. These shops have decent share and witness substantial growth due to product freshness.

North America holds the largest market share for organic meat market and have major share due to high demand for protein rich products. Increased consumption of red meat in area such as Mexico is a key factor for the product growth.

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Asia Pacific organic meat market has substantial share with increase in health consciousness among the consumers. This region has around 36% share in world poultry meat production. Further the increasing population has spurred the demand of the product. Middle East & African countries are projected to foresee significant growth for organic meat market due to huge consumers of mutton, beef products.

Organic meat market is fragmented with the presence of many small players globally. Some of the key industry players are Swillington Farms, Arcadian Company, Riverford Farmers, Aurelian Supplier Group, Neat Company, Eversfield and Organic Praire. Companies such as Neat have joined hands with exporters and high-end restaurants to increase their market share.

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