Press release
Licensed Sports Merchandise Market: Future Opportunities, Market Analysis & Outlook To 2026 | Key Players are VF Corporation; Nike, Inc.; adidas AG; PUMA SE; Sports Direct International plc; Hanesbrands Inc.; Under Armour, Inc.; Quiksilver, Inc.; Fanatics
Licensed Sports Merchandise Market
The major areas covered in the Licensed Sports Merchandise report include market definition, market segmentation, competitive analysis and research methodology. Competitor analysis is a vital aspect of any market research report which focuses on strong and weak points of the competitors and also analyses their strategies with respect to product and market. The use of newest and advanced tools and techniques used for this report makes it the finest in the class. Thus, today’s businesses highly demand the market research analysis before taking any verdict about the products. To succeed in this promptly changing market place, businesses must take up the market research report solution such as Licensed Sports Merchandise market research report.
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Key Market Competitors:
Few of the major competitors currently present in the licensed sports merchandise market- VF Corporation; Nike, Inc.; adidas AG; PUMA SE; Sports Direct International plc; Hanesbrands Inc.; Under Armour, Inc.; Quiksilver, Inc.; Fanatics; Rawlings Sporting Goods.; Li Ning (China) Sporting Goods Co., Ltd.; EVERLAST WORLDWIDE, INC.; RDX Inc.; Combat Sports International; Revgear; Ringside, Inc.
Market Definition: Global Licensed Sports Merchandise Market
Licensed sports merchandise products can be defined as those consumer goods that have been branded with specific sports or a specific team. These goods and merchandise include apparels, footwear, toys, accessories, and various other products specifically branded with individual teams from different sports groups and leagues.
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Market Driver:
Increasing fan following for sports and sporting leagues worldwide is one of the major factors driving the market growth
Increasing levels of disposable income for individuals is one of the major factors driving the market growth
Market Restraint:
Higher cost of the same goods and products as compared to conventional non-branded goods; this factor is expected to act as a restraint to the market growth
Presence of counterfeit goods is also expected to restrain the market growth
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Segmentation: Global Licensed Sports Merchandise Market
By Product
Apparel
Footwear
Accessories & Toys
Video Games
Others
Gifts/Novelties
Souvenirs
By Distribution Channel
Online Retail
Offline Retail Stores
Unorganised Stores
Hypermarkets & Supermarkets
By Geography
North America
South America
Europe
Asia-Pacific
Middle East & Africa
Key Developments in the Market:
In June 2018, Newell Brands announced that they had agreed to sell Rawlings Sporting Goods to Seidler Equity Partners. This agreement is parallel to Newell’s growth strategy which includes the focus on more recognisable and leader brands in the market.
In May 2017, Fanatics announced that they had completed the acquisition of VF Corporation’s Licensed Sports Group. Licensed Sports Group’s business includes a number of sports goods and merchandise licensed from international sports teams and leagues. This acquisition will significantly improve Fanatics’ product offerings and expand their market share.
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Competitive Analysis:
Global licensed sports merchandise market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of licensed sports merchandise market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Insights in the report:
Competitive analysis of key competitors involved in the market
Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
Market drivers and restraints analysis along with the analysis of the market structure
Contact Us-
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About Us:
Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.
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