North America Web Content Management (WCM) Market by Solution, Service, Deployment Type, User Type, Industry, Geography, Growth and Demand Forecast, 2014-2024

North America Web Content Management Market is expected to cross $4,000 million with double digit growth during the forecast period. Major growth drivers of the market include the rising interest of the enterprises in web-based marketing, and rich web experience of users through multiple digital channels, such as social media and mobile platform.

WCM is a software solution that mainly consists of a set of tools which offer enterprises with a sophisticated and efficient technique for managing critical digital information on a website. Many business organizations across the globe, particularly large ones have gradually started opting for advanced content marketing and have shown keen interest in web content marketing for increasing the overall growth of the organization’s revenue.

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The North America WCM market is in its maturity stage, and is also expected to grow rapidly during the forecast period, owing to current innovations and enhancements in the content management technology. Further, mainstream adoption of advance content management practices by business enterprises in the region, such as automation, content creation, marketing analytics, and content personalization, has also led to increase in demand for WCM system among various small and medium businesses (SMBs) in the recent past.

The web content management market is categorized mainly into solutions, service, deployment type, user type, and industry. Among various solutions, digital marketing management contributed the largest revenue to the regional market. Digital marketing management includes managing different forms of online presence of a company, such as various techniques for online content communication.

The market is driven by factors such as increase in adoption of cloud based technologies by businesses, growing need to understand consumer behaviour, and surging demand for multi-channel experience management solutions by enterprises in the region. Advancements in artificial intelligence (AI), and deep learning technologies along with increasing use of customer management systems (CMS) are expected to provide numerous opportunities for the growth of the industry in near future.

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Players in the North American market are more focused on enhancing their product and service offerings through various strategic approaches. The providers are competing by launching new product categories, including advanced subscription based services. The companies operating in the region have adopted the strategy of version upgradations, partnerships, agreements, mergers and acquisitions, and strategic collaborations with local and international players to achieve high growth in the market.

Some of the prominent players operating in the North American web content management industry are Oracle Corporation, Opentext Corporation, Adobe Systems Inc., IBM Corporation, Microsoft Corporation, and Sitecore Corporation.

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