Global Marketing Automation Software Market Outlook 2019-2026: Dominated by Adobe., Act-On Software Inc., HubSpot Inc., Infusionsoft, Oracle, IBM Corporation, Salesforce.com Inc, ActiveCampaign, LLC., SHARPSPRING., Microsoft, LoopFuse, Teradata, Salesfusi

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Market Analysis:
Global marketing automation software market is driven by global focus on digital transformation, which is projecting a rise in estimated value from USD 7.69 billion in 2018 to an estimated value of USD 14.43 billion by 2026, registering a CAGR of 8.19% in the forecast period of 2019-2026.

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Market Definition:
Marketing automation software can be defined as technologies and software platforms which are made for the marketing department of the organization to increase the efficiency & effectiveness of the marketing channel online. This integrates social networking & social media channels for promotion and advertising of the product or a company. Marketing automation efficiently automates the repetitive tasks within the organization, when it comes to market the products.

Major Market Competitors/Players: Global Marketing Automation Software Market

Few of the major competitors currently working in marketing automation software market are
• Adobe.
• Act-On Software Inc.
• HubSpot Inc.
• Infusionsoft
• Oracle
• IBM Corporation
• Salesforce.com Inc
• ActiveCampaign LLC.
• SHARPSPRING.
• Microsoft
• LoopFuse
• Teradata
• Salesfusion
• Scandinavian Airlines System.

Market Drivers:

• Rising development of the infrastructure in the communication & digital sector across the globe.
• Rising number of mobile, smartphone & connecting device users globally is one of the major driving factors of this market to go for automation in marketing.

Market Restraints:

• There is always scepticism by the user for breach of data or there is always the chance of misuse of the data provided by the use.
• Complementary solutions availability is always a restraint as it is not feasible or available every time to have complimentary solutions of a particular technology.

Competitive Analysis: Global Marketing Automation Software Market

Global marketing automation software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing automation software market for global, Europe, North America, Asia Pacific and South America

Table of Content:

01: Executive Summary
02: Scope of The Report
03: Market Landscape
04: Market Sizing
05: Market Segmentation by Product
06: Five Forces Analysis
07: Customer Landscape
08: Geographic Landscape
09: Decision Framework
10: Drivers and Challenges
11: Market Trends
12: Vendor Landscape
13: Vendor Analysis

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Segmentation: Global Marketing Automation Software Market

• By Applications
o Campaign Management
o E-Mail Marketing
o Mobile Application
o Inbound Marketing
o Lead Nurturing And Lead Scoring
o Reporting And Analytics
o Social Media Marketing
o Other Applications
• By Vertical
o Academic & Education
o Advertising And Design
o Banking Financial And Insurance
o Healthcare
o High Tech
o Manufacturing And Distribution
o Media And Entertainment
o Retail
o Other Verticals
• By Deployment Model
o Cloud
o On-Premises
• By End User
o Small And Medium Businesses
o Enterprises
• By Geography
o North America
o South America
o Europe
o Asia-Pacific
o Middle East and Africa

Key Developments in the Market:

• In August, 2018, Hubspot launches conversation, i.e. a new tool which helps to build one to one relationship through features such as live chat, chat bots etc.
• In September, 2018, Hubspot launched an update for sales hub enterprise product which has the added feature of platform wide video functionality.
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Key Insights in the report:

• Complete and distinct analysis of the market drivers and restraints
• Key Market players involved in this industry
• Detailed analysis of the Market Segmentation
• Competitive analysis of the key players involved

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