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What’s driving the Content Marketing Software Market share? |by Top Key vendors: Ebyline, Kontera, Linqia, Livefyre, Ahalogy, Flite, idio, Kapost, Curata, DivvyHQ

06-24-2019 07:51 PM CET | IT, New Media & Software

Press release from: Global Market Insights Inc.

What’s driving the Content Marketing Software Market share?

Content marketing software market applications that manage, create, and optimize content are attracting a lot of traction. Majority of the vendors are exclusive to certain categories such as Digital Asset Management (DAM), Email, Content Management System (CMS), Marketing Automation, and Social Media Management Software (SMMS). The Digital Asset Management platform offers a central repository for organizing, storing, and retrieving rich media files that link to other enterprise solutions to ensure consistent customer experience. Marketing automation tools connect the data across multiple omnichannel campaigns to reveal trends and provide actionable insights identify and fix customer struggles.

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Content Marketing Software Market size Is expected to exhibit lucrative growth from 2018 to 2024 propelled by widespread adoption of social media platforms across the world. Anyone can publish their content on the internet since the advent of the internet and the emergence of social media platforms. This oversupply in content poses a challenge to the marketers to compete for the attention of consumers. The content marketing software streamlines the content production and makes it easy to keep track of the activities. It also facilitates the process of content distribution and helps in categorizing the content for relevant campaigns.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Contently
• Curata
• DivvyHQ
• Ebyline
• Expion
• Flite
• Idio
• InboundWriter
• inPowered
• Kapost
• Kentico Software

Another factor fostering the growth of the content marketing software market is the increasing use of omnichannel message to enhance the customer experience. Customers tend to react differently across different channels in terms of responsiveness and buying strategy. The marketing software allows the marketers to improve customer experience by replacing the multichannel and fragmented approach with a consistent one. This enables seamless transition between multiple channels. The software is used across various industry verticals such as BFSI, telecom, IT, consumer goods, retail, education, healthcare, media, entertainment, travel & hospitality, government, transportation, and logistics. The BFSI sector is expected to grow at a rapid pace over the forecast time due to an increase in the number of online transactions. The transactions drive the companies to adopt content marketing solutions to deliver end-to-end digital experiences to their customers.

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The North America region holds a major share of the content marketing software market due to the widespread adoption of various smart devices such as tablets, laptops, and smartphones. In addition, the presence of prominent content marketing companies, such as Adobe, Salesforce, and Oracle, has also propelled the market growth. The Asia Pacific region is anticipated to grow at a rapid pace over the projected time frame. The increasing internet penetration and extensive adoption of social media platforms have also nurtured the market growth.

The increasing proliferation of the e-commerce platforms in countries including India and China has driven the companies to adopt content software tools to enhance customer experience. Moreover, the growing number of the online banking industry is also driving the growth of the content marketing software market.

Browse Full Report @ https://www.gminsights.com/industry-analysis/content-marketing-software-market

Some of the known vendors in the content marketing software market are Adobe, Ahalogy, BloomReach, Brandle, BrightInfo, Contently, Curata, DivvyHQ, Ebyline, Expion, Flite, idio, InboundWriter, inPowered, Kapost, Kentico Software, Kontera, Linqia, Livefyre, LookBookHQ, Mass Relevance, MovableMedia, NewsCred, nRelate, OneSpot X, Oracle, Outbrain, Percussion Software, Pixlee, Rallyverse, ReadyPulse, PaperShare, Percolate, RebelMouse, Repost, SimpleReach, Skyword, SnapApp, SocialFlow, salesforce.com, Scoop.it, Scripted. SocialWhirled, Springpad, SqueezeCMM, Stipple, Storify, Trapit, TripleLift, Studio One, TapInfluence, Thismoment, and Visually.

Contact Us:
Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com
Web: https://www.gminsights.com
Blog: http://solutionrocket.com

About Global Market Insights:
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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