The Global CRM Analytics Market was valued at USD 6.56 Billion in 2018 and is projected to reach USD 14.46 Billion by 2026, growing at a CAGR of 10.39% from 2019 to 2026

What are CRM Analytics?

CRM (customer relationship management) analytics consist of all the programming that analyzes and interprets data about customers which is then used by various organizations to help facilitate and streamline better business decisions. As companies have started adopting newer and faster ways to connect with their customers, the opportunity and the need to used the data collected about customers has become increasingly important. As a result, a number of CRM software have been developed that perform customer data analysis to give valuable inputs to the companies for better decision making. CRM analytical tools help in many areas, like service and satisfaction evaluation, verification of user data, to better development pricing policies and improvement the supply chain management.

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Global CRM Analytics Market Outlook
The growing awareness among enterprises to retain their customers by having a comprehensive understanding of consumer behavior and increased competition are few of the major reasons that may accelerate the demand for CRM analytics. Furthermore, increase in big data and the growing need for sales insights are expected to boost the global CRM analytics market growth. CRM analytics offers factual information on overall consumer information, demand for the product, sales process, pricing effectiveness, and customer price sensitivity, which would further fuel the Global CRM Analytics Market growth.

However, lack of awareness on CRM analytics market and concerns over data management & integration might pose major hindrance to the progress of the market to some extent in the forecast period.
Global CRM Analytics Market, Geographic Analysis

The Global CRM Analytics Market is studied on the basis of key geographies Europe, North America, Asia Pacific and Rest of the World. North American region accounts for a major share in CRM Analytics Market, owing to the large volume of data generated due to sophisticated infrastructure and the growing awareness among enterprises to retain their customers.

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