Mobile Security Software Market – Untapped Market Presents Ripe Opportunity (2025): Kaspersky Lab, McAfee, Symantec, AegisLab, Apple, Avast, Bitdefender, BullGuard, CA Technologies

Bring Your Own Device is the latest trend adopted by most of the SMB (small and medium business) companies along with large organizations and is a major reason for the adoption of mobile security software. Smartphones are majorly adopted in Asia Pacific region and contributes largest revenue for the global market which is followed by European countries and Middle East and African countries. Analysis of the market shows that global mobile security market accounts for$3.4 billion in 2013.

Enterprises allowing BYOD expect the primary benefits to be improved-employee satisfaction, increase in productivity and better overall enterprise security. Enterprises are adopting BYOD as an opportunity to invest in the increasing productivity of their employees.

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Mobile device platforms have become increasingly notable to hackers and cybercriminals as consumers do most of their transactions through their mobile devices. Individual users contribute to generate a notable revenue where mobile phones and tablets continues to play a critical role in consumer bank-switching decisions. As the customers experience from mobile banking improved and adoption improved, banks and financial institutions realize the need of offering secured financial transactions through mobile devices.

Organization for Economic Co-operation and development (OECD) noted a high growth in Information and Communication Technology (ICT) in Asian Countries followed by Germany, UK and France. The exponential rise in the smartphone and tablet market is leading to the ultimate growth of security software. Media reports in China indicate that government in the region is taking advanced measures over national security concerns.

Mobile manufacturing companies like Apple is improving the mobile application management security to ensure that the users of its mobile operating system feel safe and manage their applications as per the need ranging from browsing the web to updating their banking accounts. The company has enforced the stringent protocols that determines the access of software on the device in order to keep the customer safe from malicious software.

Tablet device adoption by business users has been astonishingly quick creating challenges for the tablet security and support. To some extent, Tablets can be treated with same security solutions for smartphones, but they tend to be used differently thus ask for some unique challenges of their own. For enterprises, the proliferation is beneficial as the tablet supports the variety of gestures and knowledge the worker needs.

Major Players operating in market: This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering: Kaspersky Lab, McAfee, Symantec, AegisLab, Apple, Avast, Bitdefender, BullGuard, CA Technologies, Cisco, Fortinet, F-Secure, Juniper Networks, Quick Heal, Sophos, Trend Micro

Market segment by Type: Mobile Identity Management, Mobile Data Protection, MDM, Mobile VPN, MAM, Others

Market segment by Application: Smartphone, Tablet Computer, Others

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