Global Loyalty Management Market Research Report 2025 Focusing On Top Companies like Oracle, IBM, SAP, TIBCO Software Inc.,MicroStrategy, Kobie Marketing, FIS, Bond Brand Loyalty, Comarch, Aimia Inc, Brierley+Partners

Global Loyalty Management Market report is the consequence of incessant efforts lead by clued-up forecasters, innovative analysts and bright researchers who indulge in detailed and attentive research on different markets, trends and emerging opportunities in the consecutive direction for the business needs. A thoughtful knowledge of industrial unanimity, market trends and incredible techniques gives clients an upper hand in the market. Furthermore, Loyalty Management Market research report forecasts the size of the market with information on key vendor revenues, development of the industry by upstream & downstream, industry progress, key companies, along with type segment & market application.

Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and is projected to register a CAGR of healthy rate in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

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Drivers: Global Loyalty Management Market

The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, technological advancement in mobile technology and applications, rising trend of loyalty programs, rise in number of cardholders and use of reward points.

Key Drivers: Global Loyalty Management Market

Some of the major factors driving the market for global loyalty management market are increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs and technological advancement in mobile technology and applications.
Stringent regulatory framework is hampering the growth of the market.

Key Points: Global Loyalty Management Market

Comarch SA is going to dominate the global loyalty management market followed by AIMIA Inc., ICF Inc. and Epsilon.

• The customer loyalty segment is dominating the global loyalty management market.

• On-demand segment is expected to grow with the highest CAGR of 22.0% in the forecast period 2018 to 2025.

The global loyalty management market highly concentrated to a few big players and rest to local players who cater to domestic markets only. Loyalty management market is dominated by Comarch SA accounting for a highest market share in 2017, followed by AIMIA Inc, ICF Inc. and Epsilon among others.

COMARCH SA:

Founded in 1993 and headquartered in Kraków, Poland. Comarch Sa is a software and systems integrator company. The company is engaged in designing and delivering modern information. The Company runs its operations through four business segments namely IT, sports, medicine and investment. Loyalty management related products and services fall under IT segment. The IT segment markets IT systems & services and IT hardware. The company’s products and solution are widely applicable in telecommunications, finance, large enterprises, public administration, healthcare and others.
The company’s subsidiaries are Comarch Canada, Corp (Canada), Comarch Technologies sp. z o.o (Poland) and other. The Company is certified with PN-EN ISO 9001:2009, PN-ISO/IEC 27001:2014-12 and others .The company is active in Poland and DACH region.

AIMIA INC.:

Aimia Inc. was incorporated in 2008 and headquartered in Montreal, Canada. The company is involved in providing data-driven marketing and loyalty analytics worldwide. The company has three business segments namely Coalitions, ILS, and other businesses. Loyalty management related products and services are fall under coalitions. It also runs the aero plan program, coalition loyalty program in Canada. and non-platform based loyalty services business aero plan has 75 world class partners representing more than 150 brands in the financial, retail, and travel sectors.

The Company is certified with ISO 14064-1 standards. The company’s subsidiaries
are Aimia Proprietary Loyalty U.S. Inc (U.S), Carlson Marketing Group Limited (U.K.), Aimia India Loyalty Management Private Limited (India), Aimia Proprietary Loyalty Singapore Pte. Ltd (Malaysia) and other .The company have its presence in U.S, U.K, Malaysia, Canada among others.

Market Drivers and Restraints:

• Growing Mobile Technology
• Stringent Government Regulations
• Increasing Focus of Loyalty Programs
• Growing Usage of Rewards Points
• Growing Incentives For Making Future Purchases

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RISING TREND OF LOYALTY PROGRAMS

Loyalty programs are a type of marketing strategies preferred to encourage customer to continue shop product and service offered by company. The main objective of loyalty programs is to increase customer loyalty along with collecting customer data. Loyalty programs are important marketing tools which help in retaining customers, and improve brand’s reputation. The main purpose of loyalty programs is to increase business, improved in sales of companies, strengthen relationship between customer and business. The customer will get benefit in the form of discounts, rebates, free products, or other promotions. In order to maintain loyalty programs in retail industry most of the company’s provides various cards to the loyal customer such as loyalty card, rewards card, point’s card, advantage card, or club card. Loyalty cards has more influenced by customer in the region of U.S. According to the article published by CTS Service Solutions, 3 out of 4 U.S. have at least one retail loyalty card.

Many loyalty programs are offered by different brand for the customers by launching a mobile rewards program; through this the customers can earn points towards a free pizza by ordering through a mobile application.
Furthermore, L’Oréal Paris offers Worth It rewards that can be redeemed through retail loyalty card, submitting receipts, or shopping online.
To build a successful loyalty programs it needs high level of customer satisfaction and provides various contextual offers to customer for engaging customer with brand. Comarch SA. (Poland) provides various offers in loyalty programs such as lotteries, special auctions, coupons or other benefits for the best customers.
Furthermore, In 2015 According to the article published by colloquy, U.S. consumers carry 3.3 billion memberships in customer loyalty programs .Along with this in 2013 an increment of 26.0% took place in the number of memberships of loyalty programs.

Hence, rising trend of various loyalty programs such as discounts, rebates, free products, loyalty cards and others offered by various companies will affect the growth of loyalty management in future.

TECHNOLOGICAL ADVANCEMENT IN MOBILE TECHNOLOGY AND APPLICATIONS

The global loyalty management market is expected to show significant growth in the coming years, due to various technological advancements and new product launches in order to improve the convenience and ease of administration of loyalty programs. In the recent years 2,500 loyalty programs members across the worldwide from Collinson Latitude has revealed digital technology’s impact on loyalty programs and schemes.

Technology has important role in mobile application app by providing rewards to loyal customer who are using the app. According to the article published by BRAZE, Starbucks launched app, which works with a paper punch-card. This app will help in pay for orders of food without having to stand in line along with this app allow customer to access music in mobile. It helps in collecting data of customer and maintains relationship with customer in loyalty by providing rewards through this app.

Furthermore, According to the article published by BRAZE, Walgreen provides rewards program through this app with the capacity to order and pay through the app. Through this app people will improve their lives for making healthy choices like exercising, quitting smoking.

Restaurants are also using technology to increase the customer loyalty by
providing restaurant gift cards, loop gift card and others. According to the article published by vantiv, restaurant gift cards are the second most prefer type of gift cards purchased by consumers along with restaurant closed loop gift card has reached $19 billion in 2015. Furthermore, Durango Joes Company provides cash cards to their loyal customer.

Hence, various technologies offered by company in mobile such as app in loyalty programs effect the growth of market in future.

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This release was published on openPR.