Digital Signage Market worth $29.6 billion by 2024 growing with a CAGR 7.3%

The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Growing technological advancements in display products, increasing adoption of digital signage products in commercial vertical, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period.

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Owing to factors such as the advent of new technologies, including OLED and electronic paper display (EPD), the display industry is expected to grow at a rapid pace. Along with the increased adoption of LED and LCD displays in the digital signage market, OLED, transparent display, and electronic paper displays (EPD) are expected to exhibit high growth because of the high demand for displays in the digital signage market.

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There is an increasing adoption of software in digital signage used in commercial applications; it makes the system interactive and easy to use. This leads to improved customer retention by providing an enhanced experience for customers through interactive screens. Content management software is widely used in the market for the effective management of content to be displayed through a digital signage solution. The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.

The outdoor digital signage are widely used in transportation and public places, sports, and hospitality verticals. The penetration of outdoor advertising is expected to be high in transportation and public places during the forecast period. Digital signage typically represents large advertisements in high-traffic areas for pedestrians and drivers. This attracts a lot of customers as advertisements are largely visible at express highways and high-density consumer exposure areas. Constantly changing or blinking text creates an impact on customers and enables a wide exposure for the targeted audience, thereby driving the market for outdoor digital signage.

Transportation signage systems are typically integrated with different technologies such as databases that can maintain travel schedules and reservation information on a real-time basis. The transportation vertical requires large screen display devices at public places such as railway stations, airports, and highways. Large screen displays show information in a more effective way than conventional signage boards. Railway stations and airports require large display panels to communicate with passengers. The new displays have highly attractive features such as live video streaming and high brightness while interacting with customers or passengers. Digital signage provides travelers with vital information regarding schedules and timings of arrivals and departures of trains and flights. Timely updates, along with proper information regarding schedules and timings of transport facilities, help enhance the customer experience, which is a major driving force for the growth of this market for transportation.

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The market in APAC is expected to exhibit the highest growth rate in the digital signage market because of its awareness of the benefits of digital signage solutions in retails, transport, banking, and entertainment. APAC is witnessing dynamic changes in the adoption of new technologies and advancements in retail and infrastructural verticals. China, South Korea, and Japan are the early adopters of digital signage products in this region. However, countries such as India, Australia, Singapore, Thailand, and Malaysia are expected to witness the highest growth in the digital signage market.

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