STAND-UP POUCHES MARKET – GLOBAL FORECAST TO 2023

Stand-up pouches are used for shelf life enhancement, aesthetic appeal, and protected transportation of products. The innovative structure of stand-up pouches offers longer shelf life and keeps the product protected from oxygen, odor, moisture, bacteria, and UV light. The stand-up pouches market is estimated at USD 20.1 billion in 2018 and is projected to reach USD 28.9 billion by 2023, at a CAGR of 7.5%. The rising demand for packaged food & beverages is projected to drive the growth of the stand-up pouches market.

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The stand-up pouches market is led by major players such as Amcor (Australia), Mondi (Austria), Berry Global Group (US), Smurfit Kappa (Ireland), and Bemis (US). These players have adopted numerous growth strategies to increase their market share, enhance their product portfolio, and expand their market share. Acquisitions, expansions, investments, new product launches, and partnerships are some of the major strategies adopted by leading players operating in the stand-up pouches market. The years 2017 and 2018 experienced a large number of acquisitions by top players in the market.

Acquisitions accounted for the largest share of all strategic developments in the stand-up pouches market during 2014–2018. Companies such as Amcor (Australia), Berry Global Group (US), Mondi (Austria), Sealed Air (US), Smurfit Kappa (Ireland), Coveris (UK), ProAmpac (US), Huhtamaki (Finland), and Sonoco (US) adopted this strategy to strengthen their product portfolios, expand their geographic reach, and enhance growth prospects in the stand-up pouches market.

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Amcor (Australia) is a leading stand-up pouches manufacturer. Strong global presence and adoption of growth strategies such as acquisitions and new product launches have ensured its leading position in the market. In recent years, the company launched metal-free packaging and ultra-high barrier packaging for spouted pouches, stand-up pouches, flow packs, sachets packaging, and bags. The acquisitions of Nampak Flexibles, Zhongshan Tiancai Packaging Company, Packaging India Private Limited, Deluxe Packages, and Hebei Qite Packing Co. Ltd have further strengthened its market presence and product portfolio. In August 2018, Amcor and Bemis Company (US) had approved an agreement, under which Amcor would acquire Bemis Company in an all-stock combination. This strategic initiative is projected to create a global leader in consumer packaging with a comprehensive global footprint.

Mondi (Austria) is an integrated paper and packaging group and offers a diversified range of stand-up pouches, which includes spouted pouch, shaped pouch, retort pouch, and zipper pouch. It mainly serves the packaging needs of the food & beverage industry through its extensive stand-up pouches product portfolio. Its recent acquisitions of Excelsior Technologies Limited, Uralplastic, Kalenobel, and KSP, Co., extensive product portfolio and global operations contribute to its second position in the stand-up pouches market. In September 2017, Mondi developed a new 3D varnish with haptic effects for enhancing the shelf appeal of flexible packaging materials. This new finish provides opportunities to brand owners to differentiate their products at the point of sale.
The major market players have adopted diversified strategies for expansion in developed and emerging countries. The Asia Pacific region dominated the stand-up pouches market in 2017. This is attributed to the rise in demand for packaged food & beverages, changing lifestyles, the rise in disposable income, and an increase in the working population.

A stand-up pouch is a pleated pouch, in which a separate die-cut piece is sealed into the bottom of a pouch, which helps it stand up without support. Stand-up pouches are easy to use, lightweight, cost-effective, and portable. They have features such as zipper re-closures, spouts, slider closures, release valves, and longer shelf life. In addition, they have excellent barrier properties and are widely used in the packaging of food, beverages, cosmetics, agrochemicals, and oil & lubricants. MarketsandMarkets projects that the stand-up pouches market is projected to grow from USD 20.1 billion in 2018 to USD 28.9 billion by 2023, at a CAGR of 7.5% during the forecast period.
Based on type, the aseptic segment is projected to grow at the highest CAGR from 2018 to 2023. The growth of this segment can be attributed to the demand for products with a longer shelf life and their increasing usage in ready-to-drink beverages. Aseptic packaging helps maintain the nutritional vitamins, texture, color, taste, and aroma of the contents and keeps the food fresh, flavorful, and safe for a minimum of six months without preservatives or refrigeration.

Based on application, the food & beverages segment in the standup pouches market is projected to grow at the highest CAGR from 2018 to 2023. This growth can be attributed to key factors such as changes in lifestyle, growing demand for compact & lightweight packaging, increase in disposable incomes, and a rise in the middle-class population. The growth in the usage of stand-up pouches in alcohol packaging further drives the food & beverages segment in the stand-up pouches market.

In terms of geographic coverage, the stand-up pouches market is segmented into five regions, namely, North America, Asia Pacific, Europe, the Middle East & Africa, and South America. The Asia Pacific accounted for the largest share in 2017 and is projected to record the highest growth rate during the forecast period, in terms of both value and volume. Increasing applications of stand-up pouches in the food & beverage, healthcare, and cosmetics & toiletries industries are projected to drive the stand-up pouches market in Asia Pacific. Furthermore, the rising consumption of packaged products, rapid urbanization, and increasing disposable incomes in the emerging economies of China and India drives the growth in the Asia Pacific stand-up pouches market.

The rise in disposable incomes in developing economies and an increase in the global population are creating new opportunities for packaged food and beverages. The rise in demand for packaged food & beverage backed by changing lifestyles and an increase in the number of dual-income families result in the growing trend of convenience food. These factors are leading to a shift in consumer preferences toward ready-to-eat/frozen food. This, in turn, is projected to create growth opportunities for stand-up pouches in the coming years.

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