Global athletic footwear market is expected to rise to an estimated value of USD 96.10 billion by 2026: Nike, Adidas, SKECHERS, PUMA, Under Armour, WOODLAND amongst others

Athletic footwear includes those shoes that are developed for sports and other outdoor activities. They are shoes that are specially designed for each different sport including basketball, baseball, tennis etc., and also include shoes designed for walking, running, hiking, gym etc. Tailor-made and lightweight athletic footwear is also gaining the attention of consumers.

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Market Analysis: Global athletic footwear market is expected to rise to an estimated value of USD 96.10 billion by 2026, registering a steady CAGR in the forecast period of 2019-2026. The rise in the market value can be attributed to rising health awareness, changing consumer lifestyle and technological advancements.

Key Market Competitors: Global Athletic Footwear Market
Few of the major competitors currently working in the athletic footwear market are
• Nike, Inc.
• Adidas AG
• SKECHERS USA, Inc.
• New Balance
• ASICS Corporation
• PUMA SE
• VF Corporation
• K-Swiss
• Wolverine World Wide, Inc.
• Converse
• Under Armour, Inc.
• WOODLAND WORLDWIDE
• Saucony
• TBL Licensing LLC amongst others

Key Developments in the Market:
• In June 2018, SIGNA Sports Groups took over and acquired, the online pioneer in athletic shoes and sportswear, Stylefile, thereby deliberately further expanding its e-commerce portfolio. SIGNA Sports Group would now be able to reach a large customer base especially across Europe.
• In March, 2018, VF Corporation announced that they had agreed to acquire Altra, an athletic and performance based footwear brand from ICON Health & Fitness. This purchase of the Altra brand would help VF Corporation to expand and reshape their product portfolio of powerful brands, thereby leading to maximum customer satisfaction.

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Market Drivers:
• The rising awareness about the health benefits of sports and fitness activities which can help in reducing the risks of various illnesses like depression, diabetes, obesity etc, drives the growth of this market.
• The growth of the retail e-commerce sector worldwide
• Changing consumer lifestyle and rise in the level of disposable income of consumers
• Increasing awareness about the importance of using right type of shoes in order to prevent muscle injuries, leg injuries, knee pain, hip pain, and back pain, thereby stimulating the demand for athletic shoes
• Technological advancement helps companies to manufacture quality shoes in less time
• The development of new and innovative shoes, including customized and light weighted athletic footwear drive the growth of this market

Market Restraints:
• Rising prices of raw materials hampers the growth of this market
• Growing levels of geriatric population against the reduced younger age group of populace is expected to restrain the growth of the market
• Rising prevalence of fake and brand copied athletic footwear products

Segmentation: Global Athletic Footwear Market
By Product Type
Insert
• Aerobics Shoes
• Athleisure Footwear
• Running Shoes
• Walking Shoes

Sports Shoes
• Baseball Footwear
• Basketball Footwear
• Soccer Shoes
• Tennis Shoes
• Cricket Footwear
• Other Sports Shoes

Hiking Shoes
• Outdoor/Rugged Footwear
• Trekking & Walking Boots
• Seasonal Boots
• Specialty Boots
• Mountaineering Boots

Backpacking Shoes
• Approach Shoes
• Hiking Boots
• Technical Shoes

By End-User
• Men
• Women
• Kids

By Distribution Channel
Store Based
• Shoe Stores
• Discount Shoe Stores
• Sports & Athletic Goods Stores
• Mass Discounters
• Department Stores & Chains
• Specialty Apparel Stores
• Off Pricers

Non Store Based
• Catalog
• Teleshopping
• Internet

By Price-Based
• Premium
• Mid
• Economy

Competitive Analysis: Global Athletic Footwear Market
Global athletic footwear market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of athletic footwear market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

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