What will be the market trends for Shortenings in coming years ? Archer Daniels Midland Company, Cargill Incorporated, Bunge Limited, Wilmar International Limited., Ventura Foods, LLC, Conagra Brands, Associated British Foods PLC, and AAK AB.

Shortening is prepared from vegetable oil or animal fat and is solid at room temperature. Shortening made by hydrogenation of vegetable oils such as Soy, Palm or Cottonseed are commonly used in applications such as bakery, snacks & savory products, and confectionery products. Shortening is added to the flour before baking, in order to prevent lengthening of gluten strands and to avoid formation of tough matrix. As shortening contains saturated fats, unsaturated fats and trans-fat, it is enriched in calories.

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Market Dynamics

Increasing demand for baked goods, globally is creating a conducive environment for growth of global shortenings market. According to Coherent Market Insights’ analysis, per capita consumption of bakery products in Germany, France, and the U.K. was 85.5 kilograms, 71.5 kilograms, and 47.3 kilograms, respectively, in 2017.

Excessive consumption of high calorie shortening leads to risk of cardiovascular diseases. Therefore, consumers are shifting their preference towards low calorie products, which represents immense opportunity for growth of the low calorie shortening in the global shortenings market throughout the forecast period.

Market Taxonomy

On the basis of source, global shortenings market is segmented into:

Plant Based
Animal Based

On the basis of form, global shortenings market is segmented into:

Solid
Liquid

On the basis of application, global shortenings market is segmented into:

Bakery
Snacks & Savory
Confectionery
Others

Market Outlook

On the basis of form, solid segment accounted for major market share in global shortenings market in 2017. Multiple advantages of solid shortenings over liquid shortenings such as ease of handling & storage and longer shelf life are factors aiding in growth of this segment.

On the basis of source, plant-based segment was dominant in terms of share, in the market in 2017. The segment is projected to maintain its dominance throughout the forecast period. Plant-based shortening is cheaper as compared to animal based shortening and possesses high shelf stability.

Key players in Global Shortenings Market

Key players operating in the global shortenings market include Archer Daniels Midland Company, Cargill Incorporated, Bunge Limited, Wilmar International Limited., Ventura Foods, LLC, Conagra Brands, Associated British Foods PLC, and AAK AB.

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