What’s Driving the Digital Signage Media Player Market Trends? | Key Companies Advantech, AOPEN, Broadsign, ClearOne, Dell, NEC Display Solutions of America, Inc., Scala, STRATACACHE

Having ideally evolved in the era of digitalization, digital signage media player market has been depicting a remarkable growth across numerous geographies, pertaining to the technology’s ability to communicate with consumers directly. Of late, it has been ranked as one of the most trending technologies among several marketing players for branding, as it provides a hassle-free and smooth operating process. The increasing preference for IT based solutions for enhanced visibility and integrated technology across various industrial sectors is also slated to boost digital signage media player market trends.

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Increasing installation of media players across various sectors such as retail, corporate and entertainment sector will drive the industry demand. In addition, easy-to-use characteristics followed by the low price of the devices can be considered as major reasons for the rising deployment. Business entities across the globe are creating appealing visual content for employee communication as well as for advertising activities. Deployment of media players is on the rise across restaurants and bars, to improvise the consumer experience by replacing the practice of notifying customers through menu cards, further contributing to the growth of digital signage media player market.

The Major Key Players in the digital signage media player market are as follows:
1. 3M
2. Advantech
3. AOPEN
4. Barco
5. Broadsign
6. Cisco
7. ClearOne
8. Dell
9. Hewlett Packard Enterprise
10. Intel Corporation
11. LG Electronics
12. NEC Display Solutions of America, Inc.
13. Scala
14. STRATACACHE

Some Points From Table of Content: -

Chapter 3. Digital Signage Media Player Market Insights
3.1. Industry segmentation
3.2. Industry landscape, 2013 - 2024
3.2.1. Digital signage industry landscape
3.2.1.1. Digital signage market size, 2013 – 2024
3.2.1.2. Technologies
3.2.1.2.1. LED
3.2.1.2.2. LCD
3.2.1.2.3. OLED
3.3. Industry ecosystem analysis
3.3.1. Component suppliers
3.3.2. Software providers
3.3.3. Technology providers
3.3.4. Service providers
3.3.5. System integrators
3.3.6. Distribution channel analysis
3.3.7. Vendor matrix
3.4. Technology & innovation landscape
3.4.1. Evolution of digital signage
3.4.2. Artificial Intelligence
3.4.3. IoT
3.4.4. Big data
3.4.5. NFC
3.4.6. Open Pluggable Specification (OPS)
3.4.7. SoC vs media players
3.5. Price trend analysis, 2013 - 2024
3.5.1. Entry level
3.5.2. Advanced level
3.5.3. Enterprise level
3.6. Industry impact forces
3.6.1. Growth drivers
3.6.1.1. Increasing implementation of digital menu boards in quick service restaurants
3.6.1.2. The surge in demand for enhanced brand visibility in the U.S.
3.6.1.3. Declining cost of media players in the U.S.
3.6.1.4. Increasing demand from retail sector in APAC
3.6.1.5. Growing demand to enrich customer experience in APAC
3.6.2. Industry pitfalls & challenges
3.6.2.1. Technical challenges
3.6.2.2. Standardization issues
3.6.2.3. Malicious attacks
3.7. Growth potential analysis

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Software segment in the digital signage media player market is expected to witness significant growth over the years. This is attributed to the increasing demand for such solutions providing improvised interaction while enhancing the customer engagement and brand visibility. Rising utilization of these solutions for streaming different type of content meant for certain set of customers as well as for promotional and marketing activities will drive the industry demand.

Demand for advanced level products is anticipated to surge pertaining to the increasing deployments across healthcare, BFSI, retail, entertainment and education sectors to enhance the overall consumer experience. Utilization of media players is on the rise for displaying fascinating visual content in order to enrich the viewer experience and keep them entertained and well-informed. Furthermore, these devices are gaining popularity across banks, airports, malls, hospitals and various other sectors for showcasing content associated with infotainment, queuing information, promotions and advertisements.

Rising spending on media player devices to display promotional and advertising content across various applications such as entertainment, retail and corporate is anticipated to catapult the North America digital signage media player market growth. Low price of the devices coupled with the easily usable characteristics provided by these devices is further contributing to the industry demand. Availability of advanced infrastructure followed by increasing investments on signage systems is expected to drive the regional digital signage media player market.

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It is also prudent to mention that the emergence of innovative technologies such as facial recognition, Wi-Fi scanning, beacons, and NFC will transform the future of digital advertising. Fueled by extensive tech advancements and the ubiquity of online shopping, digital signage media player market has been projected to surpass a revenue collection of USD 1 billion by the end of 2024.

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