Press release
PATRICK HELLMANN designs make the Audi Q7 Limited Edition the most expensive Audi Q7 in the world
PHC Fashion Show, “Design en detail” and commanding use of colour characterize the new autumn/winter 2011/2012 collectionBerlin, 3 June 2011 - PATRICK HELLMANN COLLECTION and AUDI Russia issued an invitation to a fashion show in the Vetoshny Art Centre in Moscow. Glamour in the audience as well as on the catwalk. The eyes of more than 500 invited guests were on the top international models showing over 70 pieces of the autumn/winter 2011/2012 collection from PATRICK HELLMANN COLLECTION in an outstanding event. The world premiere of the Audi Q7 PHC Limited Edition in Patrick Hellmann design formed the finale.
The philosophy that quality is the basis of all creation coupled with progressive, elegant design is what unites Audi and PATRICK HELLMANN COLLECTION. Remaining true to this guiding principle, they joined forces to create a special edition of the Audi Q7 in Russia, limited to 500 vehicles. The highlights of the Audi Q7 PHC are the bi-colour paintwork in deep black/purple velvet, decorative inlays in fishbone look and 20” lightweight alloy wheels in 20-spoke design with two-tone finish.
The new autumn/winter 2011/2012 collection of designer Patrick Hellmann captivates with extravagant design down to the last detail. Whereas the overall impression is always one of elegance and clear statements, a closer look at the pieces in the new collection reveals a very progressive approach. The combination of “purple velvet” and “grey flannel”, the two key colours of the collection, results in a self-confident, timeless elegance which creates a thirst for more.
The Audi Q7 PHC features the following exclusive elements:
• unique bi-colour paintwork: deep black/purple velvet (metallic);
• exclusive 20-inch two-tone lightweight alloy wheels in elegant 20-spoke design;
• Audi exclusive black package (underbody protection at front and rear, roof rail,
single frame and window trim);
• transparent clear-glass rear lights;
• crocodile leather-covered gear knob in extravagant PHC skull and bones design
• unique carbon fibre decorative inlays in fishbone design
• door sill plates with the name of the series and the individual vehicle number
of the limited edition
• bi-colour leather seats (black/jet grey) with contrast stitching and PHC logo;
• rear seat system consisting of two comfortable individual seats;
• bi-colour leather steering wheel exclusive to Audi with contrast stitching;
• centre console and dashboard with leather and contrast stitching exclusive to Audi;
• headliner in exclusive Alcantara with contrast stitching.
The Audi Q7 PHC is produced in a limited edition of 500 vehicles. An exclusive set of PATRICK HELLMANN COLLECTION suitcases was created as a special touch to complement the vehicle.
Impressions can be found at: www.patrickhellmann.com
The presentation: www.patrickhellmann.com/presentation
PATRICK HELLMANN COLLECTION numbers among the most innovative luxury brands in the world of fashion. Patrick Hellmann offers premium lifestyle products in the following categories: clothing for men, women and children, accessories, fragrances, home ware - design & concepts, real estate development for 1A properties with a sustainable value. The brand is represented in international locations by franchise stores.
PATRICK HELLMANN COLLECTION - FLAGSHIP STORE
Director of Public Relations
Diana Schröter
Kurfürstendamm 190-192
10707 Berlin, Germany
Phone: +49 (0) 30 884 877-12
Fax: +49 (0) 30 690 88 344
Mobile: +49 (0) 151 404 50 222
E-mail: pr@patrickhellmann.com
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