Eye Makeup Market Fastest Growing 2019: Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

Eye makeup products are applied around the eye to enhance the appearance of the eyes and to accentuate the beauty of the eyes. Eye makeup products include eye-shadow, eye-liner, eye-brow products, and other products that can enhance the eyes.Growing demand for eye makeup products among working women population is a major factors driving the market growth.

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Key players operating in global eye makeup market include Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

Increasing demand for halal cosmetics such as eye, face & lip care products in Middle East is a growth opportunity of eye makeup manufacturers. Amara Cosmetics, in 2016, introduced a new eye makeup halal product, press eye shadow, which is manufactured without the use of any alcohol and animal ingredients. However, stringent regulations imposed on use of ingredients in cosmetics is a major challenge for growth of the market in this region. For instance, in 2016, Gulf Cooperation Council Standardization Organization (GSO) replaced old labelling cosmetics & personal care product standards (GSO 1943/2009) by new standards (GSO 1943/2016). This new standards implies new packaging standards such as declaration of nano-particles, name of cosmetic products in Arabic language and amendment of the annexes according to EU 1223/2009.

North America was the dominant region, in terms of revenue share, in the global eye makeup market in 2016. This is owing to presence of leading players such as Procter & Gamble, Corporation, Avon Products, Inc., Revlon, Inc., and established supply chain, in the region. In 2016, according to survey report by L’oreal, the average spending of a consumer in the U.S. on eye cosmetics from 19 to 24 years of age is US$ 49 and US$ 28 by consumers of 14 to 18 years. This is major factor for growth of the market in the region.

Asia Pacific is projected to be the fastest growing region in the global market over the forecast period. High growth of personal care industry in emerging economies such as China and India are creating a conducive environment for growth of the eye makeup market in Asia Pacific. According to India Brand Equity Foundation, in India, personal care market is expected to reach to US$ 20 Billion by 2025. Moreover, over 62% of young consumers in big cities such as Mumbai, Delhi and Bengaluru prefer to buy beauty and grooming products online, whereas, 45% of consumers tend to buy cosmetic, apparel items from any shop of their convenience rather than a single shop.

Market Dynamics:

Factors such as rapid adoption of eye makeup products in order to enhance appearance, favorable growth of cosmetics market with 35% share in Asia Pacific and 24% share in Europe coupled with increasing demand for natural cosmetics are driving growth of the global eye makeup market. Moreover, increasing number of working women globally is creating a conducive environment for growth of the market over the forecast period. According to U.S. Department of Labor Blog, 74.6 million women are in civilian labor force and over 47% of the U.S. workers were women in 2017.

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Global Eye Makeup Market Taxonomy:

The global eye makeup market is segmented:

On the basis of product type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Others

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