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Data Management Platforms Market will surge at a stellar 14.5% CAGR by the end of 2024 | Major Key Players are | Adobe Systems Incorporated, Cxense ASA, KBM Group LLC, and Rocket Fuel Inc. will undertake strategic acquisitions to extend their market prese

06-17-2019 01:16 PM CET | IT, New Media & Software

Press release from: persistencemarketresearch.com

Data Management Platforms Market will surge at a stellar 14.5%

Data management platforms have become an instrumental aspect of new-age advertising solutions. Businesses across every industrial vertical in the world continues to depend upon advertisements as a reliable tool for marketing and reaping sales orders. With a certainty that advertising operations will keep gaining thrust in the business of every enterprise in the world, the global demand for data management platforms will continue to soar correspondingly.

A recent study conducted by Persistence Market Research projects that the evolution of global advertising industry has played a seminal role in the expansion of global market for data management platforms. According to the study, the global data management platform market, which is presently worth over US$ 1.2 billion, will surge at a stellar 14.5% CAGR to harvest an estimated US$ 3.7 billion revenues by the end of 2024.

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Sales of data management platforms across the globe have been factored by their effectiveness in promotional activities of various business outfits. Media agencies, publishers, advertising networks, and brand developers for retail businesses have been recognized as the key end-users of data management platforms. The study estimates that media agencies will be the largest end-user of data management platforms, procuring over 30% value share of global market in 2017 and beyond. By the end of 2024, data management platform revenues accounted by publishers will soar at the fastest pace, registering 15.6% CAGR.

In the report, titled “Data Management Platforms Market: Global Industry Analysis & Forecast, 2016-2024,” Persistence Market Research has profiled the leading companies providing data management platforms to end-users. Oracle Corporation in anticipated to remain the most-dominant player in the global data management platform market. Along with it, companies such as Adobe Systems Incorporated, Cxense ASA, KBM Group LLC, and Rocket Fuel Inc. will undertake strategic acquisitions to extend their market presence. On the other hand, Krux Digital, LLC, Lotame Solutions, Inc., and Turn Inc. are known for their focus on product launches. Other players in the global data management platform market include, Neustar Inc. and eXelate, Inc.

The data management platform market in Asia-Pacific (APAC) is anticipated to grow rampantly, registering a 15.6% CAGR over the forecast period. North America accounted for around 45% share of global market revenues in 2016, and is slated to remain the dominant region by bringing in an estimated US$ 1.72 billion revenues by the end of 2024. Europe is expected to be the second-largest market for data management platforms, while Latin America and the Middle East & Africa (MEA) will exhibit growth at a comparatively low CAGR.

Additional research findings on the global data management platform market include:
• Rise in number of customers connected through data-sharing devices will fuel the adoption of data management platforms among advertisement & PR agencies
• A majority of data management platforms deployed during the forecast period will be cloud-based
• On-premise deployment of data management platforms will account for less than 16% of global market by 2024-end
• Emergence of customer data platforms with operational flexibility will impose a threat for deployment of data management platforms
• Throughout the forecast period, first-party & third-party data sources are projected to account for over 70% of global data management platform revenues

In this report, PMR has segmented the global data management platforms market on the basis of by data sources, by deployment, by end-user, and by region. By data sources, the data management platforms market is sub-segmented into first party data, second party data, and third part data. The first party data sub-segment is surging the growth of global data management platforms market because increase in demand for website analytics platforms, CRM systems, and business analysis tools.

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Data Management Platforms Market : TOC

1. Executive Summary

2. Market Introduction

3. Market Background

5. Global Data Management Platform Market Analysis By Data Source

6. Global Data Management Platform Market Analysis By Deployment

7. Global Data Management Platform Market Analysis By End-User

8. Global Data Management Platform Market Analysis By Region

9. North America Data Management Platform Market Analysis

10. Latin America Data Management Platform Market Analysis

Today’s connected devices are creating valuable data for business decision making. To reach the right customers in the right place, the companies are moving towards the data driven enterprise applications. Basically, data management platforms are software applications that houses audience and campaign data. It’s a piece of software that sucks up, sorts and houses information, and spits it out in a way that’s useful for marketers, publishers and other businesses.

Further, on the basis of end-user the data management platforms market segmented into media agency, bfrand/retailer, Publisher, and ad network. Due to increasing competition in the market enterprises are moving towards costumer centric services, due to such factors the media agency sub-segment is projected to have largest market share for the data management platforms market at the end of 2026. Moreover, due to rising digital marketing the publisher sub-segment is anticipated to grow with a double digit growth rate during the forecast period.

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ABOUT US:
Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics and market research methodology to help businesses achieve optimal performance. To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.

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