2025 Oral Care Market Analysis by Distribution Channel, Key Product profiling Koninklijke Philips N.V, Lion Corporation, Procter & Gamble, Colgate-Palmolive Company, Church & Dwight Co

A number of developments have taken place within recent years in the oral care market. These developments comprise of both the organic and inorganic developments contributed by the company to increase the business and revenue generation in the market. For instance, in November 2017, Phillips entered into a partnership with Dutch health insurer ONVZ to provide strategic cooperation focused on oral care prevention. Launch of new products and programs by the manufacturers of oral care are also expected to accelerate the growth of the oral care market. On the other hand, growing advanced techniques in the emerging economies and increasing demand for oral care products is expected to provide novel growth opportunities for the oral care market players in the coming years.

The global oral care market is highly competitive due to the presence of large numbers of players which is attributed to the easy market entry and high profit margins in the market. Some of the prominent players in this market are thus indulged into adoption of organic growth strategies such as innovative product launches and product approvals. For instance, in July 2016, Phillips Sonicare launched Philips Sonicare For Kids Ice Age: Collision Course, a new, limited edition version of the only connected sonic toothbrush for kids. The rising advancement in the field of the healthcare industry is driving the prominent players in this market for more research & developments for the oral care market. The key players in the market such as Procter & Gamble, Colgate-Palmolive Company and Unilever, are provide a vast spectrum of expertise in medical healthcare.

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The operating players of the market are focusing on more investing in R&D activities, in order to launch more advanced products. The Procter & Gamble, Colgate-Palmolive and Unilever plc are the major manufacturers of the oral care products in the market, that provide electric toothbrushes by using advanced technology such as mobile apps or Bluetooth. The electric toothbrushes are used to improve the oral care by removing more plaque with its bristles and improve gum health.

For instance, in July 2016, Phillips Sonicare launched Philips Sonicare For Kids Ice Age: Collision Course, a new, limited edition version of the only connected sonic toothbrush for kids. In order to improve brushing techniques, many companies offer a variety of advanced brushes in the recent period. For instance, in 2017, the company Electric Teeth launched three variety of mouthpiece brushes including Amabrush, uFunbrush and Unico to clean the teeth in 3-10 seconds. Moreover, in January 2016, Lion Corporation launched new and improved CLINICA ADVANTAGE toothpaste that contains the plaque-dispersing cleaning agent TDS, which makes plaque even easier to remove.

In the recent years, oral care market has progressed significantly. The global market for oral care is anticipated to grow from US$ 42,689.6 Mn in 2017 to US$ 60,804.8 Mn by 2025 at a CAGR of 4.6%. The rising prevalence of oral diseases, increasing technological advancements in oral care products and rising awareness for oral hygiene are the major factors anticipated to propel the growth for the oral care market. However, the competitive pricing pressure faced by prominent players is expected to act as major challenges hindering the market growth.

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