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June Is National Iced Tea Month

06-01-2011 07:55 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Leverage Marketing Group

/ PR Agency: Leverage Marketing Group
Luzianne Celebrates National Iced Tea Month

Luzianne Celebrates National Iced Tea Month

Reily Foods Company, the maker of Luzianne Iced Tea certainly knows how to celebrate a month practically created for them! From weekly free tea giveaways on Facebook and Twitter to a National Sweepstakes, Luzianne Tea has many events brewing to celebrate.

Starting in May and ending June 30th, the celebration kicked off with a Facebook campaign geared to engage brand loyalists and newcomers alike to vote whether they are Sweet or Unsweet. Voting in a Facebook Poll or using #RUSweetorUnsweet hashtags on Twitter puts participants at an advantage to win weekly coupons for free tea. On June 10th, National Iced Tea Day, Luzianne Tea will announce the results of the national R U SWEET or UNSWEET poll on all social platforms and news and media sites.

Facebook and Twitter both have been excellent platforms for educating the iced tea drinking public that approximately 85% of tea consumed in America is iced, and because Luzianne Tea is specially blended for iced tea, its lead to many loyalists sharing their recipes and love for the brand.

Not only is National Iced Tea Month being memorialized online, Luzianne Tea is promoting the National Holiday with their Specially Blended Tour. A wrapped RV will stop at retail locations, community fairs and events in Texas, Alabama, Tennessee, Oklahoma, Kansas, Missouri, Georgia and of course, New Orleans, Louisiana, the birthplace of Luzianne. The tour features free sampling of Luzianne’s green, sweetened and unsweetened black teas, branded giveaways and fun family oriented activities.

“Keep an eye out for the official Luzianne National Iced Tea Month logo. You also might just see the Specially Blended RV on a street in your town this June” says Marketing Manager, Ashlee Dunn. “National Iced Tea Month is an excellent opportunity to bring our event and social marketing to a national level.” Agency: Leverage Marketing Group, Newtown, CT

For more information on Luzianne’s Specially Blended Tour, Sweepstakes, National Iced Tea Month and a complete event and retail tour schedule, visit http://www.facebook.com/LuzianneTea.

About Luzianne and Reily Foods Company
Based in one of the world's great culinary centers, New Orleans, Louisiana, the Reily Foods Company has flourished since its inception in 1902. Today, Reily Foods continues to make quality coffees, but also offers teas, mayonnaise, Cajun-Creole foods, seasonings, sauces, salad dressings, and chili kits. In fact, the most popular brand, Luzianne Tea, is a Reily original that's been made by the family owned company for generations. This January, Luzianne Tea’s Specially Blended Sweepstakes began offering participants a chance to win an RV, to be drawn in early 2012 and awarded randomly. In May, Luzianne Tea’s Specially Blended Tour kicked off in Austin, TX and will travel across the Southern US throughout the summer.

Leverage Marketing Group
117 S. Main St.
Newtown, CT 06470
Jennifer Brabson Account Executive

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