ZigBee Market Keyplayers Development Strategies to Gain Competitive Edge: Intel Corporation, Qualcomm Incorporated, Atmel Corporation., Digi International, NXP Semiconductor N.V, STMicroelectronics N.V., Microchip Technology

ZigBee is one of the popular wireless networking standards used for monitoring and controlling devices that is based on IEEE 802.15.4 standard. ZigBee is preferred for applications related to low data rate, long battery life, and secure networking. ZigBee carries small volumes of data over a mid-range distance.

Growing concern for energy conservation is one of the major factors driving growth of the market. The factor attributed the growth of the market is growing consumption of energy across the globe. For instance, according to worldbank.org, analysis, 17.8% of energy was consumed in 2014 and it has grown to 18.1% in 2015, globally.

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Since, utilization of energy is increasing at a rapid rate consumers are adopting those technologies, which are low powered and minimises energy consumption. The Zig Bee protocol monitors and manages consumers’ energy consumption, which further helps in reducing wastage of energy and lowering energy costs for both utilities and end-users. Moreover, government initiatives for smart city project is another factor leading to increasing installation of ZigBee protocol in smart city for controlling consumption of energy. For instance, in 2015, Government of India launched "100 Smart Cities Mission". Hence, all these factors will expected to drive the growth of the Zig Bee protocol over the forecasted period (2018-2026).

However, short range network and low data transfer speed are major factors hindering growth of the ZigBee market. ZigBee performs well in the range of within the range of 10 metres only. Additionally, high replacement cost of ZigBee enabled appliances is another factor hampering the market’s growth.

Global Zig Bee Market: Segment Trends

ZigBee smart energy segment accounted for the largest market share in 2017 and is expected to remain largest over the forecasted period (2018-2026). The advantages offered by ZigBee Smart Energy are it helps in tracking real-time information related to energy consumption, multiple control methods e.g. emergency signals and duty cycling, and has the ability to randomize start and end times to avoid energy spikes. With the access to monitor the energy consumption, both utilities and end-users can regulate the use of energy, thus saving money and reducing the impact on the environment.

Global Zig Bee Market: Trends

Rising inclination for adoption of smart home devices across the globe is one of the primary factors expected to boost demand for ZigBee enabled devices in the near future. For instance, according to Coherent Market Insights’ analysis, 47 million smart home devices were shipped worldwide in 2015 and 80 million in 2016, globally. The rampant growth of smart home will inadvertently increase demand for smart consumer electronic devices and gadgets that connects to common home network. The adoption of ZigBee protocol helps consumers to remotely control their home appliances such as a lighting system, heating and cooling system, safety equipment operation, and many more, which further makes home appliances more efficient in terms of energy usage and also help in reducing energy consumption and minimizing energy wastage.

Global ZigBee Market: Regional Insights

North America accounted for the largest market share in 2017, where the U.S. and Canada were the major growth engines. The factors driving growth of the market in this particular region are rising digitalization, rapid technological advancements, increasing penetration of internet users, rising popularity of smart homes and smart devices among the users, and others. For instance, according to InternetLiveStats’ analysis, in the U.S. the total number of internet users in 2015 was 283,712,407 and it has increased to 286,942,362 in 2016. Additionally, according to Coherent Market Insights’ analysis, in the U.S. in 2016, the installed base Internet of Things (IoT) devices in households was 228 million and has grown up to 240 million in 2017. Additionally, according to Coherent Market Insights’ analysis, the sales of smart homes in 2016 was US$ 1.22 billion and reached to US$1.51 billion in 2017. Hence, these factors will help in propelling growth of ZigBee market in North America.

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Global ZigBee Market: Competitive Landscape

The major players in the global Zigbee market include Intel Corporation, Qualcomm Incorporated, Atmel Corporation., Digi International, NXP Semiconductor N.V, STMicroelectronics N.V., Microchip Technology., Cypress Semiconductor Corporation, EnOcean GmbH, and NEXCOM International Co. Ltd.

Key players are focusing on adopting various product development strategies to gain competitive edge in the market. For instance, in April 2018, Nordic Semiconductor launched Zigbee solution with nRF52840 multiprotocol SoC. The multiprotocol solution for nRF52840 SoC enable users to take advantage of several wireless technologies. This protocol provides facility for interaction with Zigbee smart lighting network with smartphones via Bluetooth 5, or a Zigbee security network using Bluetooth beacons for location identification.

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