What’s Driving the Digital Out of Home Market Growth? |Key Companies Are Christie Digital Systems, Scala, Broadsign, Daktronics, Clear Channel Outdoor, Lamar Advertising Company
The Digital Out of Home Market report research highlights key dynamics of the global sector. The potential of the industry has been investigated along with the key challenges. The current market scenario and prospects of the sector has also been studied.Growing utilization of commercial displays in the advertising sector is projected to fuel the digital out of home market growth. The growth can be accredited to the availability of relatively low cost of digital displays. Increasing adoption of VR and AR, cloud-based platform coupled with the growing demand for IoT is anticipated to provide significant opportunities to the industry. Furthermore, the integration of DOOH with VR and AR is helping companies to enhance the interactivity and reach of their campaigns. Advantages such as flexibility, connectivity and enhanced content management offered by cloud-based platforms is providing impetus to the industry demand.
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Based on application, the digital out of home market is classified into indoor and outdoor. The indoor segment is projected to witness growth over the forecast timespan. With rising consumer demand for enhanced displays and viewing experience in areas such as healthcare, hospitality and retail, a sharp increase in the demand for these displays in indoor environments is witnessed. The low ambient light in indoor environments and the increasing usage of media players and projectors further enhances the high resolution of these displays.
The digital out of home market based on product can be segmented into billboards, street furniture, and transit. The billboards segment is projected to dominate the market owing to big advertising companies with huge marketing budgets investing in billboards to attract consumer attention. With the technological advancements followed by gradually declining prices of digital screens, digital billboards are gaining popularity across the globe. Billboards installed on roads, bridges, bus stops, and the sides of buildings ensure enhanced customer engagement, which is anticipated to fuel the digital out of home industry growth.
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North America holds the largest share in the digital out of home market due to its highly stable economy and fast adoption of latest advanced technologies. Rising demand for efficiency and accuracy in the retail domain coupled with the changing lifestyle of individuals in urban areas is driving the regional demand. Moreover, Asia Pacific is anticipated to witness the fastest growth in the digital out of home market over the forecast timespan. It can be attributed to its increased adoption in the financial services & insurance, banking, transport, entertainment, and retail sectors.
Key players in the digital out of home market include NEC Display Solutions Ltd, Christie Digital Systems USA Inc., Scala, Broadsign International LLC, Aoto Electronics Co. Ltd, Mvix Inc., Deepsky Corporation Ltd., Daktronics, Clear Channel Outdoor Holdings Inc and Lamar Advertising Company. The industry is currently witnessing intensive competition due to the presence of large number of players.
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